Healthy Oregon Project (HOP) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Healthy Oregon Project (HOP)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Healthy Oregon Project (HOP).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Healthy Oregon Project (HOP)
App Name : Healthy Oregon Project (HOP)
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Onetree
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 73
Duration : 515
Popularity : 8,890
Check ASO Keywords of Healthy Oregon Project (HOP)
2. Healthy Oregon Project (HOP)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Healthy Oregon Project (HOP) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Healthy Oregon Project (HOP) in the recent period. As of 2021-03-05, among the Healthy Oregon Project (HOP)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-05, Healthy Oregon Project (HOP)'s the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-05, Healthy Oregon Project (HOP)‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Healthy Oregon Project (HOP)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Healthy Oregon Project (HOP). We can see some advertising trends.
Top 1 Ad Creative of Healthy Oregon Project (HOP)
Ad Details ：
Headline ：Find out your inherited cancer risk.
Text ：Joining HOP is easy. Download the app. Consent. Complete surveys through the app. Request a HOP Kit to donate saliva.
Top 2 Ad Creative of Healthy Oregon Project (HOP)
Ad Details ：
Headline ：Find out your inherited cancer risk.
Text ：Joining HOP is easy. Download the app. Consent. Complete surveys through the app. Request a HOP Kit to donate saliva.
Top 3 Ad Creative of Healthy Oregon Project (HOP)
Ad Details ：
Headline ：Find out your inherited cancer risk.
Text ：Joining HOP is easy. Download the app. Consent. Complete surveys through the app. Request a HOP Kit to donate saliva.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 87 | 87 | 87 |
| Popularity | 376 | 374 | 371 |
| Dimensions | 801 x 801 | 801 x 801 | 801 x 801 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | United States,United Kingdom,Australia,Canada | United Kingdom,United States,Canada,Australia | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Healthy Oregon Project (HOP) in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Healthy Oregon Project (HOP)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Healthy Oregon Project (HOP), you can click the app name below to view related reports, or you can find more info in ASOTools.