E! News Competitive Intelligence|Ad Analysis by SocialPeta

E! News Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the E! News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps E! News.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of E! News

App Name : E! News

Logo

E! News-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Comcast Entertainment Group

Publisher : Instagram,Facebook,Bubble Shooter Cat,Ameba,Flashlight - Timer,Live News,Blue Light Filter - Night Mode, Night Shift,My Minecraft Skins

Total creative ads during the time period : 197

Duration : 1,422

Popularity : 21,139

Check ASO Keywords of E! News

2. E! News’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser E! News in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of E! News in the recent period. As of 2021-03-16, among the E! News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, E! News's the proportion of networks impressions are placed like this:

Facebook's proportion is 50.6%,

Audience Network's proportion is 48.68%,

Instagram's proportion is 0.72%,

's proportion is ,

's proportion is .

In the date of 2021-03-16, E! News‘s network with the most ads is Facebook and its proportion is 48.15%.

3. Top 3 Ad Creative Analysis of E! News

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of E! News. We can see some advertising trends.

Top 1 Ad Creative of E! News

Ad Details :

Headline :Get The E! News App

Text :Download The E! News App

Top 2 Ad Creative of E! News

Ad Details :

Headline :2020's Most Shocking Real Housewives Moments

Text :2020 may have been a year of unknowns, but we can always count on #RealHousewives to bring the drama.

Top 3 Ad Creative of E! News

Ad Details :

Headline :How Steve-O and Others Have Overcome the Jackass "Curse" While Some Are Still Struggling

Text :It's been nearly two decades since MTV introduced us to a ragtag group of daredevils whose lives were never the same.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 344 68 63
Popularity 915 466 426
Dimensions 512 x 250 1024 x 760 600 x 313
Creative Type Image Image Image
Network Google Ads(Admob) Instagram Instagram
Related Ads 4 1 1
Countries Canada,United States,Australia,United Kingdom United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for E! News in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free E! News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to E! News, you can click the app name below to view related reports, or you can find more info in ASOTools.