SBS On Demand Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SBS On Demand's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SBS On Demand.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SBS On Demand
App Name : SBS On Demand
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Special Broadcasting Service Corporation
Publisher : Instagram,SBS PopAsia,Facebook
Total creative ads during the time period : 790
Duration : 1,124
Popularity : 61,367
Check ASO Keywords of SBS On Demand
2. SBS On Demand’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SBS On Demand in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SBS On Demand in the recent period. As of 2021-03-15, among the SBS On Demand‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SBS On Demand's the proportion of networks impressions are placed like this:
Instagram's proportion is 72.05%,
Facebook's proportion is 27.95%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, SBS On Demand‘s network with the most ads is Instagram and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of SBS On Demand
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SBS On Demand. We can see some advertising trends.
Top 1 Ad Creative of SBS On Demand
Ad Details ：
Headline ：Growing up mixed race
Text ：Sam tells of growing up as a mixed race child, in her white adopted family.
Top 2 Ad Creative of SBS On Demand
Ad Details ：
Headline ：Affairs
Text ：Bonnie shares her shocking story of discovering she wasn't the only woman in her partner's life.
Top 3 Ad Creative of SBS On Demand
Ad Details ：
Headline ：Affairs
Text ：Bonnie shares her shocking story of discovering she wasn't the only woman in her partner's life.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 109 | 109 |
| Popularity | 838 | 836 | 835 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SBS On Demand in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free SBS On Demand's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SBS On Demand, you can click the app name below to view related reports, or you can find more info in ASOTools.