easyJet: Travel App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the easyJet: Travel App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps easyJet: Travel App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of easyJet: Travel App
App Name : easyJet: Travel App
Logo：
OS : iOS
Network : Facebook,Audience Network
Developer : easyJet Airline Company Limited
Publisher : Facebook,PhotoGrid Video Collage maker,VoiceTube - Learn English,VivaVideo - Video Maker&Editor
Total creative ads during the time period : 14
Duration : 733
Popularity : 1,638
Check ASO Keywords of easyJet: Travel App
2. easyJet: Travel App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser easyJet: Travel App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of easyJet: Travel App in the recent period. As of 2020-11-07, among the easyJet: Travel App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-07, easyJet: Travel App's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-07, easyJet: Travel App‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of easyJet: Travel App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of easyJet: Travel App. We can see some advertising trends.
Top 1 Ad Creative of easyJet: Travel App
Ad Details ：
Headline ：
Text ：Voir une photo qui vous fait rêver et ne pas savoir où c’est ?Grâce à la fonctionnalité de notre application LOOK&BOOK, retrouvez instantanément l’endroit où la photo a été prise et réservez vos billets pour y aller ✈
Top 2 Ad Creative of easyJet: Travel App
Ad Details ：
Headline ：Avec Look & Book, découvrez vos prochaines vacances !
Text ：🚨 NOUVEAU 🚨
Découvrez LOOK&BOOK, la nouvelle fonctionnalité de notre application qui vous permet de retrouver instantanément là où la photo a été prise et vous propose les prochains vols pour y aller.
Alors, prêt à décoller ? ✈
Top 3 Ad Creative of easyJet: Travel App
Ad Details ：
Headline ：ALLES IN EINER HAND
Text ：Hol dir jetzt die easyJet App und behalte deine Buchungen, Services und Flugupdates immer im Blick.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 55 | 24 | 19 |
| Popularity | 167 | 106 | 98 |
| Dimensions | 720 x 1280 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 6 | 2 | 2 |
| Countries | France,Switzerland,Central African,Belgium,Congo,Luxembourg,Monaco | France,Belgium,Congo,Luxembourg,Central African,Switzerland,Monaco | Germany,Netherlands |
| Language | French | French | German |
Through the above analysis, we can see that the most effective channel for easyJet: Travel App in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free easyJet: Travel App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to easyJet: Travel App, you can click the app name below to view related reports, or you can find more info in ASOTools.