GeoBlue Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GeoBlue's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GeoBlue.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GeoBlue
App Name : GeoBlue
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : HTH Worldwide
Publisher : Instagram,Facebook
Total creative ads during the time period : 19
Duration : 613
Popularity : 8,503
Check ASO Keywords of GeoBlue
2. GeoBlue’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GeoBlue in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GeoBlue in the recent period. As of 2021-05-15, among the GeoBlue‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-15, GeoBlue's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-15, GeoBlue‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of GeoBlue
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GeoBlue. We can see some advertising trends.
Top 1 Ad Creative of GeoBlue
Ad Details ：
Headline ：Around the world, we are there for you.
Text ：Healthcare systems vary country-to-country. GeoBlue members have access to 24/7/365 concierge service, multilingual translation support, cashless, direct payment for services and more to help navigate the different health systems. Just a few less things to worry about when you travel with peace of mind that comes with being covered worldwide by GeoBlue.
Top 2 Ad Creative of GeoBlue
Ad Details ：
Headline ：Around the world, we are there for you.
Text ：Healthcare systems vary country-to-country. GeoBlue members have access to 24/7/365 concierge service, multilingual translation support, cashless, direct payment for services and more to help navigate the different health systems. Just a few less things to worry about when you travel with peace of mind that comes with being covered worldwide by GeoBlue.
Top 3 Ad Creative of GeoBlue
Ad Details ：
Headline ：Around the world, we are there for you.
Text ：Healthcare systems vary country-to-country. GeoBlue members have access to 24/7/365 concierge service, multilingual translation support, cashless, direct payment for services and more to help navigate the different health systems. Just a few less things to worry about when you travel with peace of mind that comes with being covered worldwide by GeoBlue.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 275 | 275 | 59 |
| Popularity | 999 | 999 | 355 |
| Dimensions | 600 x 315 | 600 x 600 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for GeoBlue in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free GeoBlue's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GeoBlue, you can click the app name below to view related reports, or you can find more info in ASOTools.