eCabs Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the eCabs’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps eCabs.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of eCabs
App Name : eCabs
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : iMovo Limited
Publisher : Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),BeautyPlus - Easy Photo Editor Selfie Camera,Treehouse Table,Ant Smasher by Best Cool Fun Games,7 Minute Workout,30 Day Fitness Challenge - Workout at Home,APUS Browser - Fast Download Private Secure
Total creative ads during the time period : 194
Duration : 674
Popularity : 18,045
2. eCabs’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser eCabs in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of eCabs in the recent period. As of 2020-09-07, among the eCabs‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 30.77%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 69.23%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, eCabs’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 72.89%,
Instagram’s proportion is 9.93%,
Messenger’s proportion is 9.93%,
Audience Network’s proportion is 7.25%,
’s proportion is .
In the date of 2020-09-07, eCabs‘s network with the most ads is Facebook and its proportion is 76.92%.
3. Top 3 Ad Creative Analysis of eCabs
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of eCabs. We can see some advertising trends.
Top 1 Ad Creative of eCabs
Ad Details ：
Headline ：eCabs - Malta
Text ：eCabs is Malta's leading and largest taxi company with a fleet dotting the island and ready to service both on-demand and scheduled rides 24 hours a day, 7 days a week. - Download the mobile phone app - Choose to be picked up now, or schedule a cab booking in advance - Choose your current position o...
Top 2 Ad Creative of eCabs
Ad Details ：
Headline ：eCabs - Malta's Leading Cab and Taxi Service
Text ：eCabs is Malta’s leading cab company with a large fleet of taxis taking bookings 24/7 through App, Web or by calling on 21383838
Top 3 Ad Creative of eCabs
Ad Details ：
Headline ：eCabs - Malta's Leading Cab and Taxi Service
Text ：eCabs is Malta’s leading cab company with a large fleet of taxis taking bookings 24/7 through App, Web or by calling on 21383838
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 66 | 54 | 42 |
| Popularity | 417 | 324 | 212 |
| Dimensions | 824 x 1466 | 1080 x 1920 | 824 x 1466 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Malta | Malta | Malta |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for eCabs in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free eCabs’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to eCabs, you can click the app name below to view related reports.