COLOR - Colouring Book Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the COLOR - Colouring Book's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps COLOR - Colouring Book.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of COLOR - Colouring Book
App Name : COLOR - Colouring Book
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Evgeniya Ershova
Publisher : Instagram,BeatTube 動画で音ゲー！,地铁跑酷 - 官方中文版,Tap Tap Music-Pop Songs,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup,梦幻花园 (Gardenscapes),VoiceTube - Learn English,开箱模拟器 for 皇室战争
Total creative ads during the time period : 179
Duration : 1,143
Popularity : 54,343
Check ASO Keywords of COLOR - Colouring Book
2. COLOR - Colouring Book’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser COLOR - Colouring Book in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of COLOR - Colouring Book in the recent period. As of 2021-03-15, among the COLOR - Colouring Book‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, COLOR - Colouring Book's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, COLOR - Colouring Book‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of COLOR - Colouring Book
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of COLOR - Colouring Book. We can see some advertising trends.
Top 1 Ad Creative of COLOR - Colouring Book
Ad Details ：
Headline ：Top Wallpapers App
Text ：Attention! Only today you can test all pictures and palettes for free!
Top 2 Ad Creative of COLOR - Colouring Book
Ad Details ：
Headline ：COLOR 涂色本 - 休闲放松的涂色游戏
Text ：注意！您可免費測試所有的圖片和調色盤，僅限今天！
Top 3 Ad Creative of COLOR - Colouring Book
Ad Details ：
Headline ：
Text ：Attention! Only today you can use all pictures and palettes for free!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 102 | 883 | 601 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1440 x 1424 | 1200 x 627 | 700 x 700 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 3 | 3 | 2 |
| Countries | Nepal,Bangladesh,Gabon,Madagascar,Tanzania,Bolivia,Egypt,Pakistan,Mexico,Morocco,Bosnia Hercegovina,Tunisia,Romania,Algeria,Turkey,Albania | Taiwan,Thailand,Russia,China | United States |
| Language | English | Chinese (Traditional) | English |
Through the above analysis, we can see that the most effective channel for COLOR - Colouring Book in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free COLOR - Colouring Book's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to COLOR - Colouring Book, you can click the app name below to view related reports, or you can find more info in ASOTools.