SocialMama - Moms Connect Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SocialMama - Moms Connect's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SocialMama - Moms Connect.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SocialMama - Moms Connect
App Name : SocialMama - Moms Connect
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : SocialMama Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 183
Duration : 404
Popularity : 54,227
Check ASO Keywords of SocialMama - Moms Connect
2. SocialMama - Moms Connect’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SocialMama - Moms Connect in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SocialMama - Moms Connect in the recent period. As of 2021-03-14, among the SocialMama - Moms Connect‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, SocialMama - Moms Connect's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.89%,
Audience Network's proportion is 27.68%,
Facebook's proportion is 27.58%,
Messenger's proportion is 10.85%,
's proportion is .
In the date of 2021-03-14, SocialMama - Moms Connect‘s network with the most ads is Instagram and its proportion is 31.43%.
3. Top 3 Ad Creative Analysis of SocialMama - Moms Connect
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SocialMama - Moms Connect. We can see some advertising trends.
Top 1 Ad Creative of SocialMama - Moms Connect
Ad Details ：
Headline ：Try our FREE app today!
Text ：SocialMama - Support & Friendship at Every Stage of Motherhood. SocialMama is a FREE app for moms to build meaningful connections and find essential resources to successfully navigate motherhood. SocialMama matches women for support and friendship to reduce the isolation and loneliness commonly e...
Top 2 Ad Creative of SocialMama - Moms Connect
Ad Details ：
Headline ：The Best Place To Find Your Perfect Mom Friend
Text ：Finding the perfect mom friend can feel like dating. But it doesn't have to be such a chore! SocialMama makes it easy to find the perfect mom BFF - join our community of women today!
Top 3 Ad Creative of SocialMama - Moms Connect
Ad Details ：
Headline ：The Best Place To Find Your Perfect Mom Friend
Text ：Finding the perfect mom friend can feel like dating. But it doesn't have to be such a chore! SocialMama makes it easy to find the perfect mom BFF - join our community of women today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 136 | 258 | 185 |
| Popularity | 952 | 909 | 885 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 5 | 3 |
| Countries | United States | United States,United Kingdom,Canada,Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SocialMama - Moms Connect in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free SocialMama - Moms Connect's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SocialMama - Moms Connect, you can click the app name below to view related reports, or you can find more info in ASOTools.