edX Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the edX’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps edX.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of edX

App Name : edX



OS : iOS

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : edX Inc.

Publisher : 30 Day Fitness Challenge - Workout at Home,BeautyPlus - Easy Photo Editor Selfie Camera,7 Minute Workout,电池管家-电池检测维护大师,Fotor - Photo Editor & Collage,Bible Study - Study The Bible By Topic,Drift Mania Championship,Ameba

Total creative ads during the time period : 776

Duration : 1,282

Popularity : 68,755

2. edX’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser edX in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of edX in the recent period. As of 2020-09-07, among the edX‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, edX’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, edX‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of edX

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of edX. We can see some advertising trends.

Top 1 Ad Creative of edX

Ad Details :

Headline :What makes an ethical leader?

Text :

Top 2 Ad Creative of edX

Ad Details :

Headline :Animal Behaviour 🐼

Text :

Top 3 Ad Creative of edX

Ad Details :

Headline :Rethink tourism

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 420 170 161
Popularity 999 977 969
Dimensions 1280 x 720 400 x 400 400 x 400
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries New Zealand,United States,Svalbard and Jan Mayen Islands Italy,Kuwait,South Africa,Pakistan,United Arab Emirates,Belgium,Argentina,Chile,Brazil,United States,Hong Kong,Mexico,Qatar,Australia,Israel,Vietnam,Thailand,Puerto Rico,Austria,Malaysia Malaysia,Italy,Hong Kong,United States,Qatar,Germany,Brazil,Belgium,Lebanon,Mexico,Austria,Indonesia,Chile,South Africa,Vietnam,New Zealand,Australia,Czech,Morocco,Puerto Rico
Language NA English English

Through the above analysis, we can see that the most effective channel for edX in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free edX’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to edX, you can click the app name below to view related reports.