edX: Courses by Harvard & MIT Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the edX: Courses by Harvard & MIT's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps edX: Courses by Harvard & MIT.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of edX: Courses by Harvard & MIT
App Name : edX: Courses by Harvard & MIT
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : edX Inc.
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,BeautyPlus - Best Selfie Cam & Easy Photo Editor,7 Minute Workout,电池管家-电池检测维护大师,Drift Mania Championship
Total creative ads during the time period : 1,088
Duration : 1,472
Popularity : 106,961
Check ASO Keywords of edX: Courses by Harvard & MIT
2. edX: Courses by Harvard & MIT’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser edX: Courses by Harvard & MIT in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of edX: Courses by Harvard & MIT in the recent period. As of 2021-03-16, among the edX: Courses by Harvard & MIT‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, edX: Courses by Harvard & MIT's the proportion of networks impressions are placed like this:
Facebook's proportion is 53.33%,
Instagram's proportion is 46.67%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, edX: Courses by Harvard & MIT‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of edX: Courses by Harvard & MIT
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of edX: Courses by Harvard & MIT. We can see some advertising trends.
Top 1 Ad Creative of edX: Courses by Harvard & MIT
Ad Details ：
Headline ：How To Write A Novel: Edit & Revise
Text ：We show you how to develop a concrete plan for creating a more accomplished draft and tell you out what it takes to attract agents, editors and readers.
Top 2 Ad Creative of edX: Courses by Harvard & MIT
Ad Details ：
Headline ：Animal Behaviour 🐼
Text ：
Top 3 Ad Creative of edX: Courses by Harvard & MIT
Ad Details ：
Headline ：Rethink tourism
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 318 | 170 | 161 |
| Popularity | 987 | 977 | 969 |
| Dimensions | 1200 x 629 | 400 x 400 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | Italy,Kuwait,South Africa,Pakistan,United Arab Emirates,Belgium,Argentina,Chile,Brazil,United States,Hong Kong,Mexico,Qatar,Australia,Israel,Vietnam,Thailand,Puerto Rico,Austria,Malaysia | Malaysia,Italy,Hong Kong,United States,Qatar,Germany,Brazil,Belgium,Lebanon,Mexico,Austria,Indonesia,Chile,South Africa,Vietnam,New Zealand,Australia,Czech,Morocco,Puerto Rico |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for edX: Courses by Harvard & MIT in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free edX: Courses by Harvard & MIT's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to edX: Courses by Harvard & MIT, you can click the app name below to view related reports, or you can find more info in ASOTools.