Efteling Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Efteling's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Efteling.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Efteling
App Name : Efteling
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Efteling B.V.
Publisher : Instagram,Facebook,Cookie Recipes,Harpa Cristã,Unbox,SmartNews: Local Breaking News
Total creative ads during the time period : 391
Duration : 703
Popularity : 44,148
Check ASO Keywords of Efteling
2. Efteling’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Efteling in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Efteling in the recent period. As of 2021-05-22, among the Efteling‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.6%, Playable Ads category's proportion is 0.0%, Image category's proportion is 97.4%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-22, Efteling's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.05%,
Instagram's proportion is 28.05%,
Audience Network's proportion is 22.6%,
Messenger's proportion is 21.3%,
's proportion is .
In the date of 2021-05-22, Efteling‘s network with the most ads is Facebook and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of Efteling
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Efteling. We can see some advertising trends.
Top 1 Ad Creative of Efteling
Ad Details ：
Headline ：En Toen
Text ：www.efteling.com/nl/specials/wereld-vol-wonderen
Top 2 Ad Creative of Efteling
Ad Details ：
Headline ：Reserve your visit to Efteling
Text ：Create lasting memories together at Efteling. Make it a day to remember! 🎢
Top 3 Ad Creative of Efteling
Ad Details ：
Headline ：Efteling Abonnement verlengen
Text ：Verleng je Efteling Abonnement eenvoudig online en ontvang €20,- Efteling-tegoed
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 145 | 89 | 77 |
| Popularity | 969 | 646 | 524 |
| Dimensions | 2120 x 351 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | YouTube | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Morocco,Netherlands,Italy,Ukraine,Indonesia,Israel,Hong Kong,Turkey,Sweden,Pakistan,Mexico,Poland,Philippines,Saudi Arabia,Brazil,Tunisia,United States,Bulgaria,Jordan,Korea | Bangladesh,Cape Verde,Sweden,Switzerland,Uganda,United Kingdom,Barbados,Israel,Myanmar,Chile,Namibia,Colombia,South Africa,Ireland,Greece,Reunion,Ukraine,Zimbabwe,China,Sint Maarten | Netherlands |
| Language | Dutch | English | Dutch |
Through the above analysis, we can see that the most effective channel for Efteling in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free Efteling's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Efteling, you can click the app name below to view related reports, or you can find more info in ASOTools.