Search Engine Land Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Search Engine Land's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Search Engine Land.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Search Engine Land
App Name : Search Engine Land
Logo：
OS : iOS
Network : Twitter,Facebook,Instagram
Developer : Third Door Media, Inc.
Publisher : Instagram
Total creative ads during the time period : 110
Duration : 1,919
Popularity : 9,651
Check ASO Keywords of Search Engine Land
2. Search Engine Land’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Search Engine Land in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Search Engine Land in the recent period. As of 2021-01-07, among the Search Engine Land‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-07, Search Engine Land's the proportion of networks impressions are placed like this:
Twitter's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-07, Search Engine Land‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Search Engine Land
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Search Engine Land. We can see some advertising trends.
Top 1 Ad Creative of Search Engine Land
Ad Details ：
Headline ：Will the Discover feed be Google's next cash cow? What advertisers are saying about Discovery campaigns
Text ：Nou de la Google: #DiscoveryFeed > https://searchengineland.com/will-the-discover-feed-be-googles-next-cash-cow-what-advertisers-are-saying-about-discovery-campaigns-327815
Top 2 Ad Creative of Search Engine Land
Ad Details ：
Headline ：Will the Discover feed be Google's next cash cow? What advertisers are saying about Discovery campaigns
Text ：Nou de la Google: #DiscoveryFeed > https://searchengineland.com/will-the-discover-feed-be-googles-next-cash-cow-what-advertisers-are-saying-about-discovery-campaigns-327815
Top 3 Ad Creative of Search Engine Land
Ad Details ：
Headline ：SEO Proposals: Their Particular Challenge & How to Avoid Getting a Silent No
Text ："𝘜𝘯𝘭𝘪𝘬𝘦 𝘱𝘢𝘪𝘥 𝘮𝘦𝘥𝘪𝘢, 𝘦𝘢𝘳𝘯𝘦𝘥 𝘮𝘦𝘥𝘪𝘢 𝘭𝘢𝘤𝘬𝘴 𝘵𝘩𝘦 𝘵𝘰𝘰𝘭𝘴 𝘵𝘰 𝘧𝘰𝘳𝘮 𝘵𝘳𝘶𝘴𝘵𝘸𝘰𝘳𝘵𝘩𝘺 𝘱𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴, 𝘸𝘩𝘪𝘤𝘩 𝘤𝘳𝘦𝘢𝘵𝘦𝘴 𝘢 𝘴𝘪𝘵𝘶𝘢𝘵𝘪𝘰𝘯 𝘸𝘩𝘦𝘳𝘦 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘚𝘌𝘖 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘮𝘪𝘨𝘩𝘵 𝘨𝘦𝘵 𝘪𝘯𝘥𝘦𝘤𝘪𝘴𝘪𝘷𝘦."
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 78 | 78 | 62 |
| Popularity | 552 | 552 | 328 |
| Dimensions | 1920 x 1080 | 1920 x 1080 | 400 x 222 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Romania | Romania | Mexico |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Search Engine Land in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Search Engine Land's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Search Engine Land, you can click the app name below to view related reports, or you can find more info in ASOTools.