El Lodge Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the El Lodge's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps El Lodge.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of El Lodge
App Name : El Lodge
Logo：
OS : iOS
Network : Instagram,Facebook,Messenger
Developer : Cardola Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 64
Duration : 501
Popularity : 28,138
Check ASO Keywords of El Lodge
2. El Lodge’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser El Lodge in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of El Lodge in the recent period. As of 2021-03-15, among the El Lodge‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, El Lodge's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.68%,
Audience Network's proportion is 26.31%,
Messenger's proportion is 22.93%,
Instagram's proportion is 22.07%,
's proportion is .
In the date of 2021-03-15, El Lodge‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of El Lodge
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of El Lodge. We can see some advertising trends.
Top 1 Ad Creative of El Lodge
Ad Details ：
Headline ：Hotel boutique de estilo alpino en Sierra Nevada
Text ：Los restaurantes de El Lodge son toda una experiencia. Sus cartas encabezadas por productos locales, el ambiente elegante y tranquilo y la atención al detalle, no le dejarán indiferente. Celebre sus logros en la pista con un cóctel preparado a su gusto antes de disfrutar de un apetitoso almuerzo o estupenda cena; una gran forma de culminar el día.
Top 2 Ad Creative of El Lodge
Ad Details ：
Headline ：Hotel boutique de estilo alpino en Sierra Nevada
Text ：El Lodge se encuentra en Monachil, en el centro de la estación de esquí de Sierra Nevada, en la provincia andaluza de Granada. Esta es la estación de esquí más al sur de toda Europa y ofrece a sus visitantes instalaciones cinco estrellas con más de 100 km de pistas, un clima envidiable y diversión y ambiente après-ski idóneos.
Top 3 Ad Creative of El Lodge
Ad Details ：
Headline ：Hotel boutique de estilo alpino en Sierra Nevada
Text ：Los restaurantes de El Lodge son toda una experiencia. Sus cartas encabezadas por productos locales, el ambiente elegante y tranquilo y la atención al detalle, no le dejarán indiferente. Celebre sus logros en la pista con un cóctel preparado a su gusto antes de disfrutar de un apetitoso almuerzo o estupenda cena; una gran forma de culminar el día.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 374 | 409 | 374 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 400 x 170 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 2 | 1 |
| Countries | Panama,Chile,Spain,Mexico,Cuba,Peru,Colombia,Argentina,Paraguay,Venezuela | Chile,Paraguay,Venezuela,Argentina,Colombia,Spain,Mexico,Panama,Cuba,Peru | Peru,Colombia,Venezuela,Cuba,Paraguay,Mexico,Panama,Chile,Spain,Argentina |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for El Lodge in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free El Lodge's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to El Lodge, you can click the app name below to view related reports, or you can find more info in ASOTools.