elDiario.es Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the elDiario.es's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps elDiario.es.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of elDiario.es
App Name : elDiario.es
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : eldiario.es
Publisher : Facebook,Instagram,OLX Classifieds,YouCam Nails - Manicure Salon for Custom Nail Art,拼立得 - 美图拼图相机,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 732
Duration : 1,796
Popularity : 70,239
Check ASO Keywords of elDiario.es
2. elDiario.es’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser elDiario.es in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of elDiario.es in the recent period. As of 2021-05-21, among the elDiario.es‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-21, elDiario.es's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-21, elDiario.es‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of elDiario.es
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of elDiario.es. We can see some advertising trends.
Top 1 Ad Creative of elDiario.es
Ad Details ：
Headline ：Las mentiras de Pablo Casado sobre las "luces rojas de la economía"
Text ：Las mentiras de Pablo Casado.
#LaEspañaQueQuieres/❤
#HazQuePase
#votaPSOE
Top 2 Ad Creative of elDiario.es
Ad Details ：
Headline ：Los criminólogos niegan una crisis de seguridad en Barcelona
Text ：El Colegio de Criminólogos cuestiona la alerta por inseguridad en Barcelona y pide no criminalizar a vendedores ambulantes y menores tutelados.
Con los problemas de inseguridad hace falta rigor y no alarmismo. Y sobretodo no usarlos con fines políticos.
Top 3 Ad Creative of elDiario.es
Ad Details ：
Headline ：Joan Ribó: "Quiero dejar claro que no harán el urbanismo las empresas, lo haremos entre todos"
Text ：El candidato de Compromís, que aspira a revalidar su cargo de alcalde de Valencia, señala que el cierre de los centros urbanos al tráfico de coches "es la dirección de todas las grandes ciudades europeas"
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 514 | 409 | 314 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 300 x 300 | 975 x 362 | 643 x 362 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 3 | 1 | 1 |
| Countries | Spain,Belgium | Spain | Spain |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for elDiario.es in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free elDiario.es's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to elDiario.es, you can click the app name below to view related reports, or you can find more info in ASOTools.