IPSY - Beauty, makeup & tips Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the IPSY - Beauty, makeup & tips’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IPSY - Beauty, makeup & tips.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of IPSY - Beauty, makeup & tips

App Name : IPSY - Beauty, makeup & tips


IPSY - Beauty, makeup & tips-SocialPeta

OS : iOS

Network : Google Ads(Admob),Audience Network,Instagram

Developer : Ipsy

Publisher : Beauty Secrets, Tips For Women,Beauty tips and fashion tricks,Prizebucket - Chat Play Win,iMakeup Booth - 美容,Ballerina Doll Fashion Salon,Doodh Sy Rang Gora Krein,Fotor - Photo Editor & Collage,Eye Makeup Steps

Total creative ads during the time period : 2,862

Duration : 1,034

Popularity : 164,205

2. IPSY - Beauty, makeup & tips’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser IPSY - Beauty, makeup & tips in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of IPSY - Beauty, makeup & tips in the recent period. As of 2020-09-07, among the IPSY - Beauty, makeup & tips‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, IPSY - Beauty, makeup & tips’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 29.31%,

Messenger’s proportion is 29.31%,

Audience Network’s proportion is 26.47%,

Facebook’s proportion is 14.91%,

’s proportion is .

In the date of 2020-09-07, IPSY - Beauty, makeup & tips‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of IPSY - Beauty, makeup & tips

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IPSY - Beauty, makeup & tips. We can see some advertising trends.

Top 1 Ad Creative of IPSY - Beauty, makeup & tips

Ad Details :

Headline : Priority Access

Text : Congrats, you've been selected Get 5 beauty products picked just for you, with NO waitlist! We'll send you personalized picks, plus a cute bag for just $10/month.

Top 2 Ad Creative of IPSY - Beauty, makeup & tips

Ad Details :

Headline :Want a Free M·A·C Mascara?

Text : Congrats, you've been selected Get 5 beauty products picked just for you, PLUS a free M·A·C mascara when you subscribe to the Glam Bag! We'll send you personalized picks, plus a cute bag for just $10/month.

Top 3 Ad Creative of IPSY - Beauty, makeup & tips

Ad Details :

Headline :Get Your Personalized Glam Bag 🎁

Text :5 beauty products picked just for you, sent to your door in a super cute bag? It's the best pick-me-up. Plus, it costs as much as 2 cups of coffee! Sign up today 👉 ipsy.com/102419g4

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 65 24 17
Popularity 1,000 999 853
Dimensions 1200 x 1500 1080 x 1080 320 x 400
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 15 9 2
Countries United States Australia,Canada,United Kingdom,United States Australia,United Kingdom,United States,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for IPSY - Beauty, makeup & tips in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free IPSY - Beauty, makeup & tips’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to IPSY - Beauty, makeup & tips, you can click the app name below to view related reports.