Empik Music Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Empik Music’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Empik Music.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Empik Music

App Name : Empik Music

Logo

Empik Music-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : Empik S.A.

Publisher : French Love messages Love quotes,New Ringtones 2018~2019,Thank you card wishes messages and love messages,Musica Bachata Gratis,Ball Shot - Fling to Basket

Total creative ads during the time period : 91

Duration : 120

Popularity : 6,877

2. Empik Music’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Empik Music in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Empik Music in the recent period. As of 2020-09-03, among the Empik Music‘s ad creative, the Html category’s proportion is 33.33%, Video category’s proportion is 33.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, Empik Music’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-03, Empik Music‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Empik Music

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Empik Music. We can see some advertising trends.

Top 1 Ad Creative of Empik Music

Ad Details :

Headline :Miliony utworów. Bez reklam.

Text :Słuchaj muzyki, ile chcesz

Top 2 Ad Creative of Empik Music

Ad Details :

Headline :Miliony utworów. Bez reklam.

Text :Wypróbuj nową aplikację Empik Music przez 60 dni za 0 zł z Empik Premium!

Top 3 Ad Creative of Empik Music

Ad Details :

Headline :empik

Text :Dostęp do świata muzyki zawsze pod ręką! 🤩 Wypróbuj nową aplikację Empik Music przez 60 dni za 0 zł z Empik Premium! 🎧

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 15 15 12
Popularity 86 82 65
Dimensions 640 x 360 1200 x 1200 640 x 640
Creative Type Video Image Image
Network Google Ads(Admob) Facebook Instagram
Related Ads 1 1 2
Countries Poland Poland Poland
Language Polish Polish Polish

Through the above analysis, we can see that the most effective channel for Empik Music in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Empik Music’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Empik Music, you can click the app name below to view related reports.