Entergy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Entergy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Entergy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Entergy
App Name : Entergy
Logo：
OS : iOS
Network : Facebook,Twitter,Instagram
Developer : Entergy Services, Inc.
Publisher : Facebook,Instagram
Total creative ads during the time period : 105
Duration : 1,388
Popularity : 12,336
Check ASO Keywords of Entergy
2. Entergy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Entergy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Entergy in the recent period. As of 2021-05-26, among the Entergy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Entergy's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Entergy‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Entergy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Entergy. We can see some advertising trends.
Top 1 Ad Creative of Entergy
Ad Details ：
Headline ：Building a smarter energy future, together.
Text ：At Entergy Louisiana, we’re committed to a smarter energy future. So we’re investing in the power grid to improve reliability today while preparing for tomorrow. Together, we power life.
Top 2 Ad Creative of Entergy
Ad Details ：
Headline ：
Text ：Scammers who sound very convincing are calling customers again in Arkansas. Remember NO UTILITY will ever demand immediate payment through gift cards. If you’re unsure about an email or call, call customer service immediately at 1-800-ENTERGY: https://t.co/9a3gD687h4 #StopScams https://t.co/tl5jNdLFz2
Top 3 Ad Creative of Entergy
Ad Details ：
Headline ：We do the heavy lifting.
Text ：Our Smart Direct Load Control Program offers the convenience of a smart thermostat while you save energy and money.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 688 | 228 | 116 |
| Popularity | 999 | 901 | 855 |
| Dimensions | 1024 x 538 | 1200 x 628 | |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | United States | United States,Canada,Australia,United Kingdom | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Entergy in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Entergy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Entergy, you can click the app name below to view related reports, or you can find more info in ASOTools.