EnergyAustralia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the EnergyAustralia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps EnergyAustralia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of EnergyAustralia
App Name : EnergyAustralia
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : EnergyAustralia Pty Ltd.
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 271
Duration : 660
Popularity : 30,553
Check ASO Keywords of EnergyAustralia
2. EnergyAustralia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser EnergyAustralia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of EnergyAustralia in the recent period. As of 2021-05-16, among the EnergyAustralia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 52.83%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.17%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-16, EnergyAustralia's the proportion of networks impressions are placed like this:
Facebook's proportion is 53.14%,
Instagram's proportion is 46.86%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-16, EnergyAustralia‘s network with the most ads is Facebook and its proportion is 50.94%.
3. Top 3 Ad Creative Analysis of EnergyAustralia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of EnergyAustralia. We can see some advertising trends.
Top 1 Ad Creative of EnergyAustralia
Ad Details ：
Headline ：Join EnergyAustralia's Virtual Power Plant
Text ：Make the most of your energy storage system and help build the power plant of the future by joining EnergyAustralia's Virtual Power Plant (VPP)!
Top 2 Ad Creative of EnergyAustralia
Ad Details ：
Headline ：Join EnergyAustralia's Virtual Power Plant
Text ：Help build the power plant of the future by joining EnergyAustralia's Virtual Power Plant (VPP)!
Top 3 Ad Creative of EnergyAustralia
Ad Details ：
Headline ：Make your move a good move
Text ：Moving house? Get a $50 sign-up credit on your first electricity & gas first bills with Total Plan. Move your energy online in minutes. VIC residential customers only. Conditions apply. †$50 credit per new energy account, applied to first bill. Fact sheets available at energyaustralia.com.au/efs. For clear advice on the right plan for you contact us on 133 466.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 70 | 69 | 87 |
| Popularity | 467 | 460 | 403 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 338 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Australia | Australia | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for EnergyAustralia in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free EnergyAustralia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to EnergyAustralia, you can click the app name below to view related reports, or you can find more info in ASOTools.