Episode - Choose Your Story Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Episode - Choose Your Story's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Episode - Choose Your Story.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Episode - Choose Your Story
App Name : Episode - Choose Your Story
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Episode Interactive
Publisher : Instagram,与吸血鬼的百年之恋,Facebook,Glamour Me Girl,史上最坑爹的游戏11（史小坑巧解不解之谜）,Fotor - Photo Editor&Collage
Total creative ads during the time period : 10,000
Duration : 2,139
Popularity : 1,869,318
Check ASO Keywords of Episode - Choose Your Story
2. Episode - Choose Your Story’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Episode - Choose Your Story in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Episode - Choose Your Story in the recent period. As of 2021-03-15, among the Episode - Choose Your Story‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.48%, Playable Ads category's proportion is 0.0%, Image category's proportion is 4.52%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Episode - Choose Your Story's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.27%,
Instagram's proportion is 26.95%,
Messenger's proportion is 22.05%,
Audience Network's proportion is 21.66%,
Google Ads(Admob)'s proportion is 0.07%.
In the date of 2021-03-15, Episode - Choose Your Story‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Episode - Choose Your Story
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Episode - Choose Your Story. We can see some advertising trends.
Top 1 Ad Creative of Episode - Choose Your Story
Ad Details ：
Headline ：Free Interactive Stories
Text ：Will you kiss him?
Top 2 Ad Creative of Episode - Choose Your Story
Ad Details ：
Headline ：What would YOU choose?
Text ：
Top 3 Ad Creative of Episode - Choose Your Story
Ad Details ：
Headline ：Free Interactive Stories
Text ：Will you kiss him?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 395 | 345 | 374 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 360 | 720 x 720 | 406 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Audience Network | Google Ads(Admob) |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | Uganda,Switzerland,United Kingdom,Suriname,Christmas Island,Vatican City State,The British Virgin Islands,Australia,Spain,Canada,United States | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Episode - Choose Your Story in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Episode - Choose Your Story's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Episode - Choose Your Story, you can click the app name below to view related reports, or you can find more info in ASOTools.