Remitly: Send Money & Track International Funds Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Remitly: Send Money & Track International Funds's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Remitly: Send Money & Track International Funds.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Remitly: Send Money & Track International Funds
App Name : Remitly: Send Money & Track International Funds
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Remitly
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Ameba,Tandem Language Exchange: Speak & learn languages,Text Free: WiFi Calling App
Total creative ads during the time period : 6,034
Duration : 1,280
Popularity : 888,222
Check ASO Keywords of Remitly: Send Money & Track International Funds
2. Remitly: Send Money & Track International Funds’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Remitly: Send Money & Track International Funds in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Remitly: Send Money & Track International Funds in the recent period. As of 2021-03-15, among the Remitly: Send Money & Track International Funds‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 68.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 30.89%, Carousel category's proportion is 0.81%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Remitly: Send Money & Track International Funds's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 89.79%,
Facebook's proportion is 4.22%,
Messenger's proportion is 2.98%,
Instagram's proportion is 2.8%,
Audience Network's proportion is 0.2%.
In the date of 2021-03-15, Remitly: Send Money & Track International Funds‘s network with the most ads is Google Ads(Admob) and its proportion is 76.42%.
3. Top 3 Ad Creative Analysis of Remitly: Send Money & Track International Funds
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Remitly: Send Money & Track International Funds. We can see some advertising trends.
Top 1 Ad Creative of Remitly: Send Money & Track International Funds
Ad Details ：
Headline ：🇮🇳 Sending to India soon?
Text ：With Remitly, your loved ones can get the money you send from SBI, HDFC, PNB, and more.
Top 2 Ad Creative of Remitly: Send Money & Track International Funds
Ad Details ：
Headline ：🇬🇹 Sending money to Guatemala?
Text ：Con 900 ubicaciones de Banrural y más de 7,000 puntos de entrega, tus seres queridos pueden recibir dinero cerca de casa.
Top 3 Ad Creative of Remitly: Send Money & Track International Funds
Ad Details ：
Headline ：Love Remitly? Refer your friends.
Text ：Refer friends and you’ll both earn money to use on your next transfer. Get €15 for every friend who signs up and successfully sends with us.
Referrals must be new to Remitly and must not live at the same address as you.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 345 | 396 | 294 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 628 | 400 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,Australia | United States | Canada,Australia,United Kingdom,United States |
| Language | English | Spanish | English |
Through the above analysis, we can see that the most effective channel for Remitly: Send Money & Track International Funds in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Remitly: Send Money & Track International Funds's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Remitly: Send Money & Track International Funds, you can click the app name below to view related reports, or you can find more info in ASOTools.