epocrates Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the epocrates's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps epocrates.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of epocrates
App Name : epocrates
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Epocrates, Inc.
Publisher : IT専門ニュース - ITmedia for Android,Mẹo Dân Gian Trị Các Bệnh,Learn Turkish ,Foods To Eat When Pregnant,Meteo.gr,REST API - DEVELOPERS TOOL,Water Reflection Effect,BJ Bridge Standard American 2019,스페인어 한방 검색
Total creative ads during the time period : 97
Duration : 695
Popularity : 6,382
Check ASO Keywords of epocrates
2. epocrates’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser epocrates in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of epocrates in the recent period. As of 2021-05-26, among the epocrates‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, epocrates's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, epocrates‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of epocrates
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of epocrates. We can see some advertising trends.
Top 1 Ad Creative of epocrates
Ad Details ：
Headline ：Prescribe Confidently
Text ：#1 Medical App
Top 2 Ad Creative of epocrates
Ad Details ：
Headline ：5 Aplicaciones imprescindibles en el día a día de cualquier doctor | Saludiario
Text ：5 aplicaciones imprescindibles en el día a día de cualquier doctor https://www.saludiario.com/5-aplicaciones-imprescindibles-en-el-dia-a-dia-de-cualquier-doctor/
Top 3 Ad Creative of epocrates
Ad Details ：
Headline ：5 Aplicaciones imprescindibles en el día a día de cualquier doctor | Saludiario
Text ：5 aplicaciones imprescindibles en el día a día de cualquier doctor https://www.saludiario.com/5-aplicaciones-imprescindibles-en-el-dia-a-dia-de-cualquier-doctor/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 229 | 19 | 19 |
| Popularity | 901 | 98 | 98 |
| Dimensions | 512 x 250 | 900 x 506 | 900 x 506 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | Messenger | |
| Related Ads | 2 | 1 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | Chile,Paraguay,Panama,Cuba,Venezuela,Spain,Colombia,Mexico,Argentina,Peru | Chile,Paraguay,Panama,Cuba,Venezuela,Spain,Colombia,Mexico,Argentina,Peru |
| Language | English | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for epocrates in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free epocrates's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to epocrates, you can click the app name below to view related reports, or you can find more info in ASOTools.