Omaha World-Herald Omaha.com Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Omaha World-Herald Omaha.com's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Omaha World-Herald Omaha.com.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Omaha World-Herald Omaha.com
App Name : Omaha World-Herald Omaha.com
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : BH Media Group Inc.
Publisher : Instagram,Facebook,SmartNews: Local Breaking News,Fotor - Photo Editor&Collage,Un día más culto,GulogGratis,APUS Message Center—Intelligent management
Total creative ads during the time period : 307
Duration : 863
Popularity : 35,228
Check ASO Keywords of Omaha World-Herald Omaha.com
2. Omaha World-Herald Omaha.com’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Omaha World-Herald Omaha.com in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Omaha World-Herald Omaha.com in the recent period. As of 2020-10-30, among the Omaha World-Herald Omaha.com‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-30, Omaha World-Herald Omaha.com's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-30, Omaha World-Herald Omaha.com‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Omaha World-Herald Omaha.com
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Omaha World-Herald Omaha.com. We can see some advertising trends.
Top 1 Ad Creative of Omaha World-Herald Omaha.com
Ad Details ：
Headline ：Paper straws replacing plastic ones at spots across Omaha
Text ：More restaurants in the Omaha area have switched to paper straws in recent years, but some experts argue that the environmental benefits of switching from plastic are lost unless businesses
Top 2 Ad Creative of Omaha World-Herald Omaha.com
Ad Details ：
Headline ：Incumbent Douglas County Sheriff Tim Dunning faces Ex-Army Cpl. Mike Hughes
Text ：Thank you to the Omaha World-Herald for covering this race. There are three things I would like to point out that were not covered in this article:
1) My Opponent has never managed a budget, the Sheriff's Office budget is over 17 million dollars.
2) My Opponent has never managed Law Enforcement personnel, there are 210 people on the Sheriff's Department.
3) My Opponent is not certified in the State of Nebraska as a Law Enforcement Officer. If he were to be elected, he would be at the Nebraska Law Enforcement Training Center for four to five months to become certified.
Top 3 Ad Creative of Omaha World-Herald Omaha.com
Ad Details ：
Headline ：Proposed property tax plan could require cuts at Nebraska's largest school districts
Text ：I'm concerned that in order to show they're doing "something" on property tax relief, the Revenue Committee has put forward a proposal that would harm public schools in the Omaha area. The modest increase in state aid for Omaha schools is tied to measures that would decimate the local tax base and actually leave the school district with less funding than before. It also relies on a projected temporary windfall to fund permanent changes in the state aid formula, which could result in a huge shortfall if or when revenue does not meet those projections. By ignoring half the picture in order to overcome the Governor's objections, the committee has risked harming public education now and in future years.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 625 | 770 | 276 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 840 x 630 | 309 x 231 | 1120 x 630 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Canada,United States,Australia,United Kingdom | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Omaha World-Herald Omaha.com in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Omaha World-Herald Omaha.com's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Omaha World-Herald Omaha.com, you can click the app name below to view related reports, or you can find more info in ASOTools.