Ergo Impact Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ergo Impact's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ergo Impact.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ergo Impact
App Name : Ergo Impact
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : The Big Picture Machine, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 78
Duration : 396
Popularity : 30,243
Check ASO Keywords of Ergo Impact
2. Ergo Impact’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ergo Impact in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ergo Impact in the recent period. As of 2021-03-14, among the Ergo Impact‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 27.78%, Playable Ads category's proportion is 0.0%, Image category's proportion is 72.22%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Ergo Impact's the proportion of networks impressions are placed like this:
Facebook's proportion is 46.98%,
Instagram's proportion is 43.82%,
Audience Network's proportion is 4.6%,
Messenger's proportion is 4.6%,
's proportion is .
In the date of 2021-03-14, Ergo Impact‘s network with the most ads is Facebook and its proportion is 41.67%.
3. Top 3 Ad Creative Analysis of Ergo Impact
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ergo Impact. We can see some advertising trends.
Top 1 Ad Creative of Ergo Impact
Ad Details ：
Headline ：Refer the Award-winning LeanRite™ Standing Chair
Text ：✅Orthopedic Surgeon and Doctor of Physical Therapy tested
✅Improve posture all-day
✅Constructed using quality aluminum and durable
polyurethane
✅Built-in anti-fatigue mat to reduce stress
Get yours today!
Top 2 Ad Creative of Ergo Impact
Ad Details ：
Headline ：
Text ：Did you know we also offer FREE Returns AND ❌ interest plans?🤔 That's right! There's NO risk when getting a LeanRite! Buy now and prevent back pain, improve posture, AND your productivity.
⭐️⭐️⭐️⭐️⭐️ "I've not only significantly reduced my back pain, but also knee pain as well. I felt the benefits of my LeanRite Elite immediately, literally within a half hour. Prior to receiving my LeanRite I was seriously considering calling my doctor for cortisone shots in my knees and was daily applying those numbing creams to both my knees and back - no longer! I've had my LeanRite Elite for nearly a month and yesterday at the end of working 12+ hours I finally sat down on it for the last 45 minutes - the 1st time I've sat down to work! Absolutely amazing! Why didn't I find this and purchase it sooner?"
Top 3 Ad Creative of Ergo Impact
Ad Details ：
Headline ：
Text ：AuthenTech by Ben Schmanke reviews our LeanRite😲 The highest rated Standing Desk chair, made for All-Day comfort and ergonomic support.
⭐⭐⭐⭐⭐"My back pain started to dissipate after only a few days of using this stand-up chair. It is flexible in its use, allowing for multiple positions and heights and allows me to alter my mode very quickly. Relieve pain, improve posture"
-Amazon review
✅Built-in anti-fatigue mat to reduce stress
✅Orthopedic Surgeon and Doctor of Physical Therapy tested
✅Constructed using quality aluminum and durable polyurethane
✅Improve productivity and posture all-day
Get yours today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 273 | 273 | 262 |
| Popularity | 998 | 998 | 994 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 10 | 11 | 9 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ergo Impact in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Ergo Impact's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ergo Impact, you can click the app name below to view related reports, or you can find more info in ASOTools.