Ethical Bean Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ethical Bean's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ethical Bean.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ethical Bean
App Name : Ethical Bean
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Kraft New Services, Inc.
Publisher : Instagram,Group Buy-Takeaway,Food,Afternoon Tea,Lunch...,Christmas Ornaments DIY
Total creative ads during the time period : 31
Duration : 400
Popularity : 9,951
Check ASO Keywords of Ethical Bean
2. Ethical Bean’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ethical Bean in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ethical Bean in the recent period. As of 2020-09-08, among the Ethical Bean‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-08, Ethical Bean's the proportion of networks impressions are placed like this:
Facebook's proportion is 67.1%,
Instagram's proportion is 32.9%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-08, Ethical Bean‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Ethical Bean
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ethical Bean. We can see some advertising trends.
Top 1 Ad Creative of Ethical Bean
Ad Details ：
Headline ：Every coffee has a story
Text ：Every Fairtrade ETHICAL BEAN COFFEE bag has a QR code to show the difference you’re making. From fighting climate change through reforestation in Peru, to protecting and conserving clean water. The small choice of enjoying a delicious cup of ETHICAL BEAN COFFEE can add up to a pretty big change. Learn more by scanning the QR code found on every bag.
Top 2 Ad Creative of Ethical Bean
Ad Details ：
Headline ：Every coffee has a story
Text ：From giving a remote village in Honduras access to medical care, to helping teach a child to read every Fairtrade ETHICAL BEAN COFFEE bag has a QR code to show the difference you’re making. A delicious cup of ETHICAL BEAN COFFEE may seem like a small choice, but it adds up to a pretty big change. Learn more by scanning the QR code on every bag.
Top 3 Ad Creative of Ethical Bean
Ad Details ：
Headline ：Every coffee has a story
Text ：Every Fairtrade ETHICAL BEAN COFFEE bag has a QR code to show the difference you’re making. From fighting climate change through reforestation in Peru, to protecting and conserving clean water. The small choice of enjoying a delicious cup of ETHICAL BEAN COFFEE can add up to a pretty big change. Learn more by scanning the QR code found on every bag.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 203 | 203 | 146 |
| Popularity | 986 | 986 | 950 |
| Dimensions | 320 x 400 | 320 x 400 | 864 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States | Canada,United States | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ethical Bean in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Ethical Bean's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ethical Bean, you can click the app name below to view related reports, or you can find more info in ASOTools.