Event Cinemas Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Event Cinemas's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Event Cinemas.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Event Cinemas
App Name : Event Cinemas
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Event Cinemas
Publisher : Instagram,Facebook,Pixel Racer Cars 3D,どこでも対戦チェッカー〜かんたんボードゲーム・西洋囲碁〜,Reigns Swing - Diving flip Jump on Mars,大狙击手3D：射击游戏2017
Total creative ads during the time period : 1,414
Duration : 737
Popularity : 81,267
Check ASO Keywords of Event Cinemas
2. Event Cinemas’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Event Cinemas in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Event Cinemas in the recent period. As of 2021-05-23, among the Event Cinemas‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 23.81%, Playable Ads category's proportion is 0.0%, Image category's proportion is 76.19%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Event Cinemas's the proportion of networks impressions are placed like this:
Instagram's proportion is 31.92%,
Messenger's proportion is 24.81%,
Facebook's proportion is 20.07%,
Audience Network's proportion is 18.91%,
Google Ads(Admob)'s proportion is 4.3%.
In the date of 2021-05-23, Event Cinemas‘s network with the most ads is Instagram and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Event Cinemas
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Event Cinemas. We can see some advertising trends.
Top 1 Ad Creative of Event Cinemas
Ad Details ：
Headline ：
Text ：The Double Daybed is our ultimate movie watching experience! Snuggle up and enjoy the movie like never before - in your very own Daybed. Available only at select Original and V-Max cinemas. Book your tickets now for the perfect unobstructed view. Only at select Event Cinemas - Daybed packages include two tickets and a tub of popcorn! http://bit.ly/YourCinemaYourWayEventCinemas
Top 2 Ad Creative of Event Cinemas
Ad Details ：
Headline ：
Text ：In theatres now! Find out why the Brisbane International Film Festival said Bloody Hell is "A pitch-black Australian comedy-horror in the vein of Sam Raimi, Bloody Hell is one bloody good time." #BloodyHellTheFilm #Quirky #PopHorror #Popcorn #Movie #Movies #Film #Horror #Fun #WhatTheHell
Top 3 Ad Creative of Event Cinemas
Ad Details ：
Headline ：REDEEM DINE & DISCOVER NOW I EVENT CINEMAS
Text ：Immerse in the big-screen experience and plan your next trip to the movies with your NSW Dine & Discover vouchers - redeem your vouchers today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 32 | 19 |
| Popularity | 166 | 158 | 99 |
| Dimensions | 720 x 720 | 426 x 426 | 600 x 600 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | Australia | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Event Cinemas in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Event Cinemas's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Event Cinemas, you can click the app name below to view related reports, or you can find more info in ASOTools.