Eversource Energy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Eversource Energy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Eversource Energy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Eversource Energy
App Name : Eversource Energy
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Eversource Energy Service Company
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,AirBrush: Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,MySQL QueryDB Client,GulogGratis
Total creative ads during the time period : 328
Duration : 665
Popularity : 47,109
Check ASO Keywords of Eversource Energy
2. Eversource Energy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Eversource Energy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Eversource Energy in the recent period. As of 2021-03-02, among the Eversource Energy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-02, Eversource Energy's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-02, Eversource Energy‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Eversource Energy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Eversource Energy. We can see some advertising trends.
Top 1 Ad Creative of Eversource Energy
Ad Details ：
Headline ：Ways to save for you.
Text ：When you’re staying in, your home energy use goes up. Eversource can help.
Top 2 Ad Creative of Eversource Energy
Ad Details ：
Headline ：Get ways to save for you.
Text ：With our new virtual home energy assessments, it’s easy to upgrade your efficiency.
Top 3 Ad Creative of Eversource Energy
Ad Details ：
Headline ：Save energy at home.
Text ：Energy-saving strategies.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 274 | 296 | 71 |
| Popularity | 965 | 920 | 458 |
| Dimensions | 400 x 224 | 400 x 224 | 1200 x 628 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 3 | 1 |
| Countries | United States,United Kingdom,Canada,Australia | Australia,United States,United Kingdom,Canada | United States |
| Language | English | English | Norwegian |
Through the above analysis, we can see that the most effective channel for Eversource Energy in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Eversource Energy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Eversource Energy, you can click the app name below to view related reports, or you can find more info in ASOTools.