SwitchBot Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SwitchBot's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SwitchBot.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SwitchBot
App Name : SwitchBot
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : wonderlabs, Incorporated
Publisher : Instagram,Facebook
Total creative ads during the time period : 211
Duration : 339
Popularity : 42,812
Check ASO Keywords of SwitchBot
2. SwitchBot’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SwitchBot in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SwitchBot in the recent period. As of 2021-03-15, among the SwitchBot‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 54.55%, Playable Ads category's proportion is 0.0%, Image category's proportion is 36.36%, Carousel category's proportion is 9.09%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SwitchBot's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.8%,
Instagram's proportion is 24.66%,
Messenger's proportion is 24.54%,
Facebook's proportion is 24.01%,
's proportion is .
In the date of 2021-03-15, SwitchBot‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of SwitchBot
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SwitchBot. We can see some advertising trends.
Top 1 Ad Creative of SwitchBot
Ad Details ：
Headline ：限時優惠，全館 2,500 免運，現貨限量供應中 🔥
Text ：Switchbot 主控機器人 👉 https://bit.ly/30a8OcP
現貨供應，全館滿 $2,500 再免運！購買一次智慧ㄧ生
SwitchBot 主控機器人，丟棄所有紅外線遙控器，人在天邊就能搶先開好冷氣回家直接爽爽吹，整合超過 4,000 個品牌，現貨供應中！
一起懶惰懶出智慧新高度
2020 年了，我們都要一起懶得很聰明！
🤩 30 秒速看 萬用 SwitchBot 有啥特點 🤩
✔遙控距離無上限，從巴黎控制八里
✔智慧聲控真方便，Siri Alex Google Assistant
✔智慧定時，設定一次一勞永逸
✔紅外線都能控，13 種家電，4000 個品牌
✔360 度全方位無死角
✔SwitchBot 全系列家族智慧升級中樞
台灣官方獨家代理｜讓我們再次，讓懶惰偉大
全館滿 2,500 免運費！便宜耍廢，只趁現在 👉 https://bit.ly/30a8OcP
勤勞 5 秒，耍廢久久
Top 2 Ad Creative of SwitchBot
Ad Details ：
Headline ：限時優惠，全館 2,500 免運，現貨限量供應中 🔥
Text ：Switchbot 主控機器人 👉 https://bit.ly/30a8OcP
現貨供應，全館滿 $2,500 再免運！購買一次智慧ㄧ生
SwitchBot 主控機器人，丟棄所有紅外線遙控器，人在天邊就能搶先開好冷氣回家直接爽爽吹，整合超過 4,000 個品牌，現貨供應中！
一起懶惰懶出智慧新高度
2020 年了，我們都要一起懶得很聰明！
🤩 30 秒速看 萬用 SwitchBot 有啥特點 🤩
✔遙控距離無上限，從巴黎控制八里
✔智慧聲控真方便，Siri Alex Google Assistant
✔智慧定時，設定一次一勞永逸
✔紅外線都能控，13 種家電，4000 個品牌
✔360 度全方位無死角
✔SwitchBot 全系列家族智慧升級中樞
台灣官方獨家代理｜讓我們再次，讓懶惰偉大
全館滿 2,500 免運費！便宜耍廢，只趁現在 👉 https://bit.ly/30a8OcP
勤勞 5 秒，耍廢久久
Top 3 Ad Creative of SwitchBot
Ad Details ：
Headline ：限時優惠，全館 2,500 免運，現貨限量供應中 🔥
Text ：Switchbot 主控機器人 👉 https://bit.ly/30a8OcP
現貨供應，全館滿 $2,500 再免運！購買一次智慧ㄧ生
SwitchBot 主控機器人，丟棄所有紅外線遙控器，人在天邊就能搶先開好冷氣回家直接爽爽吹，整合超過 4,000 個品牌，現貨供應中！
一起懶惰懶出智慧新高度
2020 年了，我們都要一起懶得很聰明！
🤩 30 秒速看 萬用 SwitchBot 有啥特點 🤩
✔遙控距離無上限，從巴黎控制八里
✔智慧聲控真方便，Siri Alex Google Assistant
✔智慧定時，設定一次一勞永逸
✔紅外線都能控，13 種家電，4000 個品牌
✔360 度全方位無死角
✔SwitchBot 全系列家族智慧升級中樞
台灣官方獨家代理｜讓我們再次，讓懶惰偉大
全館滿 2,500 免運費！便宜耍廢，只趁現在 👉 https://bit.ly/30a8OcP
勤勞 5 秒，耍廢久久
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 160 | 160 | 160 |
| Popularity | 969 | 968 | 968 |
| Dimensions | 1201 x 1201 | 1201 x 1201 | 1201 x 1201 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan | Taiwan | Taiwan |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SwitchBot in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SwitchBot's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SwitchBot, you can click the app name below to view related reports, or you can find more info in ASOTools.