SwitchBot Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the SwitchBot’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SwitchBot.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of SwitchBot

App Name : SwitchBot



OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : wonderlabs, Incorporated

Publisher :

Total creative ads during the time period : 10

Duration : 149

Popularity : 1,397

2. SwitchBot’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser SwitchBot in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of SwitchBot in the recent period. As of 2020-09-06, among the SwitchBot‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 80.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 20.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, SwitchBot’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 42.49%,

Instagram’s proportion is 19.65%,

Messenger’s proportion is 19.65%,

Audience Network’s proportion is 18.21%,

’s proportion is .

In the date of 2020-09-06, SwitchBot‘s network with the most ads is Facebook and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of SwitchBot

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SwitchBot. We can see some advertising trends.

Top 1 Ad Creative of SwitchBot

Ad Details :

Headline :媽媽驚訝的發現你又變得更懶了, Hey 喀桑,我只想告訴你只有懶惰,沒有極限

Text :Switchbot 智慧開關機器人!懶到極限廢到炸裂,該怎麼好好躺在地板做白日夢呢

Top 2 Ad Creative of SwitchBot

Ad Details :

Headline :媽媽驚訝的發現你又變得更懶了, Hey 喀桑,我只想告訴你只有懶惰,沒有極限

Text :Switchbot 智慧開關機器人!懶到極限廢到炸裂,該怎麼好好躺在地板做白日夢呢

Top 3 Ad Creative of SwitchBot

Ad Details :

Headline :躺在床上聲控關燈,免帶鑰匙遙控開門,你比大雄懶!限時優惠中

Text :Switchbot 智慧開關機器人!懶到極限廢到炸裂

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 48 44 41
Popularity 268 238 216
Dimensions 400 x 224 1905 x 1269 400 x 370
Creative Type Video Image Video
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries Taiwan Taiwan Taiwan
Language English English English

Through the above analysis, we can see that the most effective channel for SwitchBot in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free SwitchBot’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to SwitchBot, you can click the app name below to view related reports.