Evropa 2 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Evropa 2's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Evropa 2.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Evropa 2
App Name : Evropa 2
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Lagardere Active CR
Publisher : Instagram,Facebook
Total creative ads during the time period : 493
Duration : 700
Popularity : 90,046
Check ASO Keywords of Evropa 2
2. Evropa 2’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Evropa 2 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Evropa 2 in the recent period. As of 2021-02-15, among the Evropa 2‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-15, Evropa 2's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-02-15, Evropa 2‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Evropa 2
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Evropa 2. We can see some advertising trends.
Top 1 Ad Creative of Evropa 2
Ad Details ：
Headline ：KYGO na novém singlu vysamploval nahrávku zpěvačky WHITNEY HOUSTON! Výsledek je dokonalý | EVROPA 2
Text ：1. 7. 2019 - Kygo vydává další parádní letní pecku Higher Love! Norský DJ na skladbě použil vokály zesnulé zpěvačky Whitney Houston ze skryté skladby.
Top 2 Ad Creative of Evropa 2
Ad Details ：
Headline ：Vystoupení EDA SHEERANA v PRAZE se blíží! Na co se musí diváci před koncerty připravit? | EVROPA 2
Text ：1. 7. 2019 - Stejně jako do Prahy dorazí největší světová hudební hvězda Ed Sheeran, aby tam v neděli a pondělí odehrála dvě vystoupení, míří do metropole desetitisíce diváků, aby si užili největší český koncert dekády. Na co se před koncerty připravit? Co si nemůžete...
Top 3 Ad Creative of Evropa 2
Ad Details ：
Headline ：RIHANNA potěšila fanoušky. Novou kolekci oblečení představila na plus-size figurínách | EVROPA 2
Text ：30. 6. 2019 - Když se značka Nike rozhodla v jednom ze svých obchodů umístit figurínu, jenž má znázorňovat ženu plnějších tvarů, dostalo se jí za to mnoho pozitivních reakcí. Nápad populární společnosti se proto rozhodla napodobit i zpěvačka Rihanna se svou kolekcí.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 259 | 259 | 259 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 630 | 660 x 373 | 1200 x 630 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Slovak | Slovak | Slovak |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Evropa 2 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Evropa 2's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Evropa 2, you can click the app name below to view related reports, or you can find more info in ASOTools.