Expedia: Hotels, Flights & Car Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Expedia: Hotels, Flights & Car's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Expedia: Hotels, Flights & Car.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Expedia: Hotels, Flights & Car
App Name : Expedia: Hotels, Flights & Car
Logo：
OS : iOS
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Expedia, Inc.
Publisher : Fotor - Photo Editor&Collage,GulogGratis,OLX Classifieds,Instagram,AppBox Pro,台灣大車隊 55688,Montage Video Musique,appsGratis
Total creative ads during the time period : 10,000
Duration : 2,528
Popularity : 1,874,057
Check ASO Keywords of Expedia: Hotels, Flights & Car
2. Expedia: Hotels, Flights & Car’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Expedia: Hotels, Flights & Car in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Expedia: Hotels, Flights & Car in the recent period. As of 2021-05-25, among the Expedia: Hotels, Flights & Car‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Expedia: Hotels, Flights & Car's the proportion of networks impressions are placed like this:
Instagram's proportion is 54.99%,
Facebook's proportion is 45.01%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-25, Expedia: Hotels, Flights & Car‘s network with the most ads is Instagram and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of Expedia: Hotels, Flights & Car
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Expedia: Hotels, Flights & Car. We can see some advertising trends.
Top 1 Ad Creative of Expedia: Hotels, Flights & Car
Ad Details ：
Headline ：Your Whole Trip in 1 App.
Text ：Earn 2x Expedia Points.
Top 2 Ad Creative of Expedia: Hotels, Flights & Car
Ad Details ：
Headline ：
Text ：Ready for an escape? We’ve partnered with Expedia to share insider tips on booking trips in 2021.
Top 3 Ad Creative of Expedia: Hotels, Flights & Car
Ad Details ：
Headline ：
Text ：Looking for some insider travel and booking tips?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 142 | 25 | 25 |
| Popularity | 209 | 127 | 127 |
| Dimensions | 608 x 1080 | 338 x 600 | 600 x 340 |
| Creative Type | Video | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 14 | 1 | 1 |
| Countries | United Kingdom,Canada,Malaysia,Australia,United States | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Expedia: Hotels, Flights & Car in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Expedia: Hotels, Flights & Car's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Expedia: Hotels, Flights & Car, you can click the app name below to view related reports, or you can find more info in ASOTools.