Express Track Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Express Track's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Express Track.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Express Track
App Name : Express Track
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Express Track Call Taxi & Cabs
Publisher : Instagram
Total creative ads during the time period : 13
Duration : 94
Popularity : 1,806
Check ASO Keywords of Express Track
2. Express Track’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Express Track in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Express Track in the recent period. As of 2020-10-30, among the Express Track‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-30, Express Track's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-10-30, Express Track‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Express Track
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Express Track. We can see some advertising trends.
Top 1 Ad Creative of Express Track
Ad Details ：
Headline ：Download ExpressTrack app for instant booking and fare estimation.
Text ：We are leading Car Rental service provider in Madurai. Over the years we have assisted a great number of passengers with the aim to provide a professional yet economical transport option with best quality & well maintained car fleet.
Top 2 Ad Creative of Express Track
Ad Details ：
Headline ：Download ExpressTrack app for instant booking and fare estimation.
Text ：We are leading Car Rental service provider in Madurai. Over the years we have assisted a great number of passengers with the aim to provide a professional yet economical transport option with best quality & well maintained car fleet.
Top 3 Ad Creative of Express Track
Ad Details ：
Headline ：Download ExpressTrack app for instant booking and fare estimation.
Text ：We are leading Car Rental service provider in Madurai. Over the years we have assisted a great number of passengers with the aim to provide a professional yet economical transport option with best quality & well maintained car fleet.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 86 | 86 | 86 |
| Popularity | 311 | 311 | 310 |
| Dimensions | 838 x 439 | 838 x 439 | 838 x 439 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 2 | 2 | 2 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Express Track in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Express Track's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Express Track, you can click the app name below to view related reports, or you can find more info in ASOTools.