expressPay Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the expressPay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps expressPay.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of expressPay

App Name : expressPay



OS : Android

Network : Facebook,Instagram,Audience Network

Developer : expressPay Ghana Limited

Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Blue Light Filter - Night Mode, Night Shift,Treehouse Table,Universal Email App

Total creative ads during the time period : 231

Duration : 1,940

Popularity : 20,082

Check ASO Keywords of expressPay

2. expressPay’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser expressPay in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of expressPay in the recent period. As of 2021-05-28, among the expressPay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, expressPay's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.0%,

Audience Network's proportion is 25.0%,

Instagram's proportion is 25.0%,

Messenger's proportion is 25.0%,

's proportion is .

In the date of 2021-05-28, expressPay‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of expressPay

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of expressPay. We can see some advertising trends.

Top 1 Ad Creative of expressPay

Ad Details :

Headline :expressPay

Text :Send money instantly to any mobile money wallet

Top 2 Ad Creative of expressPay

Ad Details :

Headline :expressPay

Text :The #1 app in Ghana

Top 3 Ad Creative of expressPay

Ad Details :

Headline :Free Money Transfers to Ghana

Text :Ghana’s best Money Transfer service is now available in the UK.

🔹Instant Payments to Mobile Money Accounts
🔹Instant Payments to All Bank Accounts

Competitive GBP🇬🇧 to GHS🇬🇭 exchange rates

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 270 195 66
Popularity 965 854 324
Dimensions 400 x 224 748 x 420 1080 x 1080
Creative Type Video Image Image
Network Audience Network Audience Network Messenger
Related Ads 2 2 2
Countries Canada,Australia,United Kingdom,United States United Kingdom,Australia,United States,Canada United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for expressPay in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free expressPay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to expressPay, you can click the app name below to view related reports, or you can find more info in ASOTools.