expressPay Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the expressPay’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps expressPay.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of expressPay

App Name : expressPay



OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : expressPay Ghana Limited

Publisher : GulogGratis: Køb & sælg,Fotor - Photo Editor & Collage,TopBuzz: Notícias,Vídeos, GIFs,OLX Clasificados,MySQL QueryDB Client,开箱模拟器 for 皇室战争,Un día más culto,地铁跑酷 - 官方中文版

Total creative ads during the time period : 83

Duration : 916

Popularity : 9,002

2. expressPay’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser expressPay in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of expressPay in the recent period. As of 2020-09-06, among the expressPay‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, expressPay’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, expressPay‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of expressPay

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of expressPay. We can see some advertising trends.

Top 1 Ad Creative of expressPay

Ad Details :

Headline :expressPay

Text :The #1 app in Ghana

Top 2 Ad Creative of expressPay

Ad Details :

Headline :expressPay

Text :‎Instant money transfers Send money instantly in just a few taps. Send directly to Airtel Money, MTN mobile money, Tigo Cash, Vodafone Cash or to a bank account! Your days of visiting the bank branch to make a deposit are over. Tap, tap, tap and you’re done! Instant airtime purchases Buying topu...

Top 3 Ad Creative of expressPay

Ad Details :

Headline :expressPay

Text :The one app that does it all

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 200 49 41
Popularity 851 281 223
Dimensions 748 x 420 1079 x 1079 796 x 415
Creative Type Image Image Image
Network Audience Network Instagram Audience Network
Related Ads 2 1 1
Countries United Kingdom,Australia,United States,Canada Ghana Canada,Australia,United States,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for expressPay in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free expressPay’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to expressPay, you can click the app name below to view related reports.