Spotter Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Spotter's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spotter.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Spotter
App Name : Spotter
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Spotter BV
Publisher : Instagram,Facebook
Total creative ads during the time period : 55
Duration : 439
Popularity : 16,176
Check ASO Keywords of Spotter
2. Spotter’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Spotter in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Spotter in the recent period. As of 2021-05-16, among the Spotter‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-16, Spotter's the proportion of networks impressions are placed like this:
Instagram's proportion is 52.81%,
Facebook's proportion is 47.19%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-16, Spotter‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Spotter
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spotter. We can see some advertising trends.
Top 1 Ad Creative of Spotter
Ad Details ：
Headline ：
Text ：Sachez où se trouve votre enfant avec la montre GPS pour enfants de Spotter©. Avec une fonction d'appel, un bouton SOS, un podomètre, des zones, et bien plus encore. Utilisation en ligne et via une application, le tout sans abonnement. Livraison gratuite!
Top 2 Ad Creative of Spotter
Ad Details ：
Headline ：Zoek 🎉 Designer Riemen voor Dames
Text ：Zoek voor ➡️ Designer Riemen voor Dames
Ontdek de beste online mogelijkheden 😱🎁
Resultaten vinden met onze keuzes 👍
Top 3 Ad Creative of Spotter
Ad Details ：
Headline ：Zoek 🎉 Designer Riemen voor Dames
Text ：Zoek voor ➡️ Designer Riemen voor Dames
Ontdek de beste online mogelijkheden 😱🎁
Resultaten vinden met onze keuzes 👍
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 174 | 42 | 42 |
| Popularity | 985 | 230 | 229 |
| Dimensions | 400 x 400 | 439 x 600 | 588 x 587 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | France,Netherlands | Suriname,Netherlands | Suriname,Netherlands |
| Language | French | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for Spotter in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Spotter's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Spotter, you can click the app name below to view related reports, or you can find more info in ASOTools.