Houzz Pro Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Houzz Pro’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Houzz Pro.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Houzz Pro

App Name : Houzz Pro

Logo

Houzz Pro-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Houzz Inc.

Publisher :

Total creative ads during the time period : 60

Duration : 118

Popularity : 4,044

2. Houzz Pro’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Houzz Pro in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Houzz Pro in the recent period. As of 2020-09-07, among the Houzz Pro‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 75.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Houzz Pro’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Houzz Pro‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Houzz Pro

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Houzz Pro. We can see some advertising trends.

Top 1 Ad Creative of Houzz Pro

Ad Details :

Headline :Create 3D Renderings of Your Interior Designs

Text :Use Houzz Pro 3D Floor Planner to help clients visualize the spaces you design. Capture accurate room dimensions and features, edit them, then tour clients in 2D or 3D, with walkthrough and dollhouse views. Check out all the features included in Houzz Pro today.

Top 2 Ad Creative of Houzz Pro

Ad Details :

Headline :Houzz Pro

Text :Construction Pros: Houzz Pro software is your all-in-one solution for estimates, invoicing & more! Manage your entire project lifecycle -- attract new customers, create estimates, invoice & handle online payments, collaborate with clients and more -- all in one easy to use tool.

Top 3 Ad Creative of Houzz Pro

Ad Details :

Headline :Houzz Pro

Text :50% off for a limited time! Win more projects and delight clients for as little as $49 a month.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 23 12 15
Popularity 87 77 68
Dimensions 400 x 400 1080 x 1080 1080 x 1080
Creative Type Video Video Video
Network Facebook Instagram Instagram
Related Ads 3 1 2
Countries Canada,Australia,United Kingdom,United States Canada,United Kingdom,Australia,United States United Kingdom,Canada,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Houzz Pro in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Houzz Pro’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Houzz Pro, you can click the app name below to view related reports.