Houzz Pro Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Houzz Pro's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Houzz Pro.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Houzz Pro
App Name : Houzz Pro
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Houzz Inc.
Publisher : Instagram,Facebook,搜索播放器-云盘影音无广告版,Constellation for XBMC,Discount Calculator % Off App,Sad Ringtones 2021,Funny Alarm Ringtones
Total creative ads during the time period : 251
Duration : 313
Popularity : 32,919
Check ASO Keywords of Houzz Pro
2. Houzz Pro’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Houzz Pro in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Houzz Pro in the recent period. As of 2021-03-16, among the Houzz Pro‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Houzz Pro's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Houzz Pro‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Houzz Pro
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Houzz Pro. We can see some advertising trends.
Top 1 Ad Creative of Houzz Pro
Ad Details ：
Headline ：Grow Your Business on Houzz
Text ：Thousands of renovation professionals save time and delight their clients with Houzz Pro. The only software you’ll ever need to grow and manage your business!
Top 2 Ad Creative of Houzz Pro
Ad Details ：
Headline ：Create 3D Renderings of Your Interior Designs
Text ：Use Houzz Pro 3D Floor Planner to help clients visualize the spaces you design. Capture accurate room dimensions and features, edit them, then tour clients in 2D or 3D, with walkthrough and dollhouse views. Check out all the features included in Houzz Pro today.
Top 3 Ad Creative of Houzz Pro
Ad Details ：
Headline ：Grow Your Business on Houzz
Text ：Thousands of renovation professionals save time and delight their clients with Houzz Pro. The only software you’ll ever need to grow and manage your business!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 194 | 202 | 135 |
| Popularity | 828 | 761 | 636 |
| Dimensions | 240 x 426 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 7 | 2 |
| Countries | United Kingdom,New Zealand,Australia,Ireland,United States,Canada | United Kingdom,United States,Australia,Canada | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Houzz Pro in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Houzz Pro's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Houzz Pro, you can click the app name below to view related reports, or you can find more info in ASOTools.