Facebook Lite Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Facebook Lite's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Facebook Lite.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Facebook Lite
App Name : Facebook Lite
Logo：
OS : Android
Network : Google Ads(Admob),AppLovin,YouTube
Developer : Facebook
Publisher : 空気読み力,Ezan Vakti Pro Lite,EDM Music - NCS Music 2020,Lich Van Nien - Lịch VN 2021,MailDroid - Free Email Application,Connected 9 Ball (コネクテッドナインボール),三國好棒棒2016-熱血開打（最熱血的掛機棒球遊戲）,Scratch Logo Quiz. Challenging brain puzzle,How to Draw Tattoos
Total creative ads during the time period : 8,522
Duration : 2,241
Popularity : 1,515,539
Check ASO Keywords of Facebook Lite
2. Facebook Lite’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Facebook Lite in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Facebook Lite in the recent period. As of 2021-03-16, among the Facebook Lite‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Facebook Lite's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Facebook Lite‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Facebook Lite
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Facebook Lite. We can see some advertising trends.
Top 1 Ad Creative of Facebook Lite
Ad Details ：
Headline ：Plus rapide, FBLite
Text ：Naviguez sur FB avec moin
Top 2 Ad Creative of Facebook Lite
Ad Details ：
Headline ：Plus rapide, FBLite
Text ：Utilisez Facebook Lite su
Top 3 Ad Creative of Facebook Lite
Ad Details ：
Headline ：Plus rapide, FBLite
Text ：Naviguez sur FB avec moin
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 290 | 345 | 306 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 360 | 512 x 250 | 480 x 720 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 14 | 2 |
| Countries | Belgium,France,Luxembourg,Congo,Central African,Monaco,Switzerland | Estonia | Switzerland,Central African,Congo,Luxembourg,France,Belgium,Monaco |
| Language | French | NA | French |
Through the above analysis, we can see that the most effective channel for Facebook Lite in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Facebook Lite's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Facebook Lite, you can click the app name below to view related reports, or you can find more info in ASOTools.