Facebook Lite Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Facebook Lite’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Facebook Lite.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Facebook Lite

App Name : Facebook Lite


Facebook Lite-SocialPeta

OS : Android

Network : Google Ads(Admob),AppLovin,YouTube

Developer : Facebook

Publisher : Ezan Vakti Pro Lite,Lich Van Nien - Lịch VN 2019,MailDroid - Free Email App,Scratch That Logo Quiz,三國好棒棒2016-熱血開打(最熱血的掛機棒球遊戲),ジャグラー娘ST,Resultado Loterias Colombia,Ninja Punch Boxing Warrior: Kung Fu Karate Fighter,本物を探せ!そっくりさん大集合!

Total creative ads during the time period : 7,072

Duration : 2,051

Popularity : 1,236,560

2. Facebook Lite’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Facebook Lite in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Facebook Lite in the recent period. As of 2020-09-07, among the Facebook Lite‘s ad creative, the Html category’s proportion is 55.86%, Video category’s proportion is 20.69%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 20.69%, Carousel category’s proportion is 2.76%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Facebook Lite’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Facebook Lite‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Facebook Lite

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Facebook Lite. We can see some advertising trends.

Top 1 Ad Creative of Facebook Lite

Ad Details :

Headline :Plus rapide, FBLite

Text :Téléchargez FB Lite aujou

Top 2 Ad Creative of Facebook Lite

Ad Details :

Headline :Plus rapide, FBLite

Text :Utilisez Facebook Lite su

Top 3 Ad Creative of Facebook Lite

Ad Details :

Headline :Plus rapide, FBLite

Text :Téléchargez FB Lite aujou

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 230 257 288
Popularity 999 999 999
Dimensions 720 x 720 512 x 250 1280 x 720
Creative Type Video Image Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 13 1
Countries Switzerland,Monaco,Luxembourg,Congo,France,Central African,Belgium United States,Canada,Australia,United Kingdom Monaco,Belgium,Central African,France,Luxembourg,Congo,Switzerland
Language French English French

Through the above analysis, we can see that the most effective channel for Facebook Lite in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Facebook Lite’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Facebook Lite, you can click the app name below to view related reports.