Factorial HR Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Factorial HR’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Factorial HR.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Factorial HR
App Name : Factorial HR
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Everyday Software SL.
Publisher : Shift Work Calendar,致命狙击手3D - 僵尸围攻：一个真正的第一人称僵尸围城三维射击游戏,手机管家-清理手机空间的内存和照片管家.,电池管家-电池检测维护大师,搜索播放器-云盘影音无广告版,文件 Documents (Office Docs),Zwakala Transits, Meter Taxis/Buses/Rank,SMARTfiches Orthopédie Free,万年历-新年中华老黄历出行农历
Total creative ads during the time period : 1,052
Duration : 228
Popularity : 63,481
2. Factorial HR’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Factorial HR in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Factorial HR in the recent period. As of 2020-09-07, among the Factorial HR‘s ad creative, the Html category’s proportion is 3.23%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 93.55%, Carousel category’s proportion is 3.23%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Factorial HR’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 29.22%,
Audience Network’s proportion is 23.49%,
Instagram’s proportion is 23.49%,
Messenger’s proportion is 23.49%,
Google Ads(Admob)’s proportion is 0.3%.
In the date of 2020-09-07, Factorial HR‘s network with the most ads is Facebook and its proportion is 25.81%.
3. Top 3 Ad Creative Analysis of Factorial HR
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Factorial HR. We can see some advertising trends.
Top 1 Ad Creative of Factorial HR
Ad Details ：
Headline ：Logiciel de gestion du temps de travail
Text ：Suivez les temps de travail de vos employés de manière simple. Augmentez leur productivité et réduisez l'absentéisme.
Top 2 Ad Creative of Factorial HR
Ad Details ：
Headline ：Evaluation des performances
Text ：Exécutez vos cycles d'évaluation des performances avec Factorial, prenez le pouls de votre entreprise et prenez des décisions basées sur des données qualitatives.
Top 3 Ad Creative of Factorial HR
Ad Details ：
Headline ：Gestion électronique des documents
Text ：Factorial vous permet de centraliser la gestion électronique de vos documents.
Basic Info of Top 3 Ad Creative
|Dimensions||1200 x 628||1200 x 1200||1200 x 1200|
Through the above analysis, we can see that the most effective channel for Factorial HR in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Factorial HR’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Factorial HR, you can click the app name below to view related reports.