Meus pontos Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Meus pontos’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Meus pontos.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Meus pontos
App Name : Meus pontos
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Donuz Tecnologia
Publisher :
Total creative ads during the time period : 13
Duration : 284
Popularity : 8,319
2. Meus pontos’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Meus pontos in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Meus pontos in the recent period. As of 2020-09-06, among the Meus pontos‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Meus pontos’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 25.07%,
Audience Network’s proportion is 24.99%,
Instagram’s proportion is 24.99%,
Messenger’s proportion is 24.95%,
’s proportion is .
In the date of 2020-09-06, Meus pontos‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Meus pontos
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Meus pontos. We can see some advertising trends.
Top 1 Ad Creative of Meus pontos
Ad Details ：
Headline ：Baixe agora o APP para ganhar pontos
Text ：
Top 2 Ad Creative of Meus pontos
Ad Details ：
Headline ：Baixe agora o APP para ganhar pontos
Text ：
Top 3 Ad Creative of Meus pontos
Ad Details ：
Headline ：Clique aqui do lado e baixe o app
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 283 | 283 | 283 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Meus pontos in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Meus pontos’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Meus pontos, you can click the app name below to view related reports.