FAIR integration Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FAIR integration's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FAIR integration.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FAIR integration
App Name : FAIR integration
Logo：
OS : Android
Network : Facebook,Instagram
Developer : PåTværs
Publisher : Instagram
Total creative ads during the time period : 16
Duration : 124
Popularity : 1,058
Check ASO Keywords of FAIR integration
2. FAIR integration’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FAIR integration in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FAIR integration in the recent period. As of 2020-08-18, among the FAIR integration‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-18, FAIR integration's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-08-18, FAIR integration‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of FAIR integration
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FAIR integration. We can see some advertising trends.
Top 1 Ad Creative of FAIR integration
Ad Details ：
Headline ：App til flygtninge | Fair Integration | Aarhus
Text ：FAIR integration: en app til flygtninge. I app'en har vi samlet al den viden nytilkomne har brug for, for at falde til i Danmark. Informationsmaterialet er tilgængeligt på arabisk, farsi og somalisk.
Top 2 Ad Creative of FAIR integration
Ad Details ：
Headline ：
Text ：FAIR Integration har fået nyt design 🙌🏻🙌🏼🙌🏽🙌🏾🙌🏿 Vi håber i vil tage godt imod det.
Top 3 Ad Creative of FAIR integration
Ad Details ：
Headline ：
Text ：Natascha fortæller🎤
👉🏻Hvor arbejder du?
Halsnæs Kommune, i Integrationsafdelingen
👉🏼Hvad er din jobtitel?
Integrationskonsulent – jeg er sagsbehandler for flygtninge og familiesammenførte til flygtninge.
👉🏽Hvordan fik du kendskab til FAIR Integration?
På Linkedin
👉🏾I forbindelse med dit arbejde, har du da oplevet at personer med flygtningebaggrund har spurgt dig til råds eller bedt om hjælp til at forstå et brev fra kommunen - hvis ja, kan du uddybe lidt?
Der må jeg sige stort JA. Ved stort set hver borgerkontakt oplever jeg at flygtninge/familiesammenførte har spørgsmål til breve fra børnenes daginstitution, kommunen, Udbetaling Danmark – you name it. Mange af disse breve er skrevet i meget formelt sprog og med paragraffer og lovgivning, hvilket kan være svært for selv danskere at forstå. Når jeg har indkaldt integrationsborgere til møder om beskæftigelse, når vi næsten ikke at snakke aktivering, da meget af tiden går med spørgsmål som lægger uden for beskæftigelse – stort set alle de emner, som FAIR integration appen besvarer. Det er både dyrt i form af flere tolke bookinger og tidskrævende for den enkelte sagsbehandler, at skulle besvare de mange spørgsmål hver gang.
👉🏿Har du selv brugt FAIR integration?
Ja det har jeg. FAIR integrations app giver en kort og præcis forklaring på mange forskellige emner, som stort set alle der arbejder med flygtninge eller flygtningene selv, vil støde ind i undervejs i deres integrationsperiode (og også efter). Appen giver overblik og en god forståelse af f.eks. hvordan får man boligstøtte, økonomisk friplads eller vejledning om det danske sundhedsvæsen, offentlige ydelser etc.
👉🏾Hvis ja, hvordan har FAIR Integration hjulpet dig?
Ja det har den – jeg kan selv nemt finde svar på spørgsmål som en borger stiller, der måske er ude over mit arbejdsområde. Jeg er også begyndt at anbefale borgere at downloade appen selv, da den er tilgængelige på flere forskellige sprog. Appen har helt klart potentiale til at lette integrationsarbejdet, og ’fjerne’ mange af de spørgsmål som borgerne har, der lægger ud over det beskæftigelsesrettede. Borgerne kan med appen selv finde frem til den relevante information.
Link til Natascha's LinkedIn profil:
https://www.linkedin.com/messaging/thread/6677151305867259904/
🎤🎤🎤🎤Har du lyst til at dele dine tanker og oplevelser med FAIR Integration med os, er du hjertelig velkommen til at kontakte os her eller på mail: info@fairintegration.dk
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 2 | 2 | 2 |
| Popularity | 53 | 53 | 53 |
| Dimensions | 1688 x 1688 | 1999 x 1999 | 709 x 709 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Denmark | Denmark | Denmark |
| Language | Norwegian | NA | NA |
Through the above analysis, we can see that the most effective channel for FAIR integration in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free FAIR integration's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FAIR integration, you can click the app name below to view related reports, or you can find more info in ASOTools.