Family Tree Maker – Genealogy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Family Tree Maker – Genealogy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Family Tree Maker – Genealogy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Family Tree Maker – Genealogy
App Name : Family Tree Maker – Genealogy
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : ZAKHIDMEDINVEST, TOV
Publisher : Canasta - Card Game,Facebook,我的安吉拉
Total creative ads during the time period : 18
Duration : 140
Popularity : 623
Check ASO Keywords of Family Tree Maker – Genealogy
2. Family Tree Maker – Genealogy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Family Tree Maker – Genealogy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Family Tree Maker – Genealogy in the recent period. As of 2019-08-05, among the Family Tree Maker – Genealogy‘s ad creative, the Html category's proportion is 50.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2019-08-05, Family Tree Maker – Genealogy's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2019-08-05, Family Tree Maker – Genealogy‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Family Tree Maker – Genealogy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Family Tree Maker – Genealogy. We can see some advertising trends.
Top 1 Ad Creative of Family Tree Maker – Genealogy
Ad Details ：
Headline ：Explore your family history
Text ：Create family tree ancestry
Top 2 Ad Creative of Family Tree Maker – Genealogy
Ad Details ：
Headline ：Explore your family history
Text ：There is no better way to find generations of your family and their stories
Top 3 Ad Creative of Family Tree Maker – Genealogy
Ad Details ：
Headline ：Explore your family history
Text ：There is no better way to find generations of your family and their stories
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 6 | 1 | 1 |
| Popularity | 61 | 51 | 51 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Canada,Australia | Australia,United Kingdom,United States,Canada | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Family Tree Maker – Genealogy in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Family Tree Maker – Genealogy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Family Tree Maker – Genealogy, you can click the app name below to view related reports, or you can find more info in ASOTools.