FamilyAlbum - Photo Sharing Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FamilyAlbum - Photo Sharing's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FamilyAlbum - Photo Sharing.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FamilyAlbum - Photo Sharing
App Name : FamilyAlbum - Photo Sharing
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : mixi, Inc
Publisher : Ludo King,Сканер QR-кодов и штрих-кодов,まものダンジョン -放置タップRPG-,Bubble Shooter - Pop Bubbles,花札MIYABI,Pow - 虚拟宠物和寵愛可爱游戏的孩子,Bubble Shooter Quest,Animal Sounds Quiz 2016: Kids games,Education For Toddlers
Total creative ads during the time period : 3,968
Duration : 2,068
Popularity : 220,150
Check ASO Keywords of FamilyAlbum - Photo Sharing
2. FamilyAlbum - Photo Sharing’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FamilyAlbum - Photo Sharing in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FamilyAlbum - Photo Sharing in the recent period. As of 2021-03-15, among the FamilyAlbum - Photo Sharing‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 65.52%, Playable Ads category's proportion is 0.0%, Image category's proportion is 34.48%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, FamilyAlbum - Photo Sharing's the proportion of networks impressions are placed like this:
Facebook's proportion is 42.87%,
Instagram's proportion is 39.03%,
Audience Network's proportion is 18.1%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, FamilyAlbum - Photo Sharing‘s network with the most ads is Instagram and its proportion is 37.93%.
3. Top 3 Ad Creative Analysis of FamilyAlbum - Photo Sharing
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FamilyAlbum - Photo Sharing. We can see some advertising trends.
Top 1 Ad Creative of FamilyAlbum - Photo Sharing
Ad Details ：
Headline ：家族アルバム みてね
Text ：* ＼ママの3人に1人が利用！／ 先輩パパママから「生まれたときから、始めればよかった！」という口コミ続出のアプリ✨ 家族で子どもの成長を楽しもう！もう、使っていますか？
Top 2 Ad Creative of FamilyAlbum - Photo Sharing
Ad Details ：
Headline ：なんと無料・無制限！
Text ：Official 2019 Webby Honoree for Best User Experience, FamilyAlbum helps you share, save, and remember the special moments in your child's life. By making sharing your child's photos and videos simple, FamilyAlbum brings families together as the perfect partner for busy moms and dads. In addition,...
Top 3 Ad Creative of FamilyAlbum - Photo Sharing
Ad Details ：
Headline ：FREE Unlimited Storage!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 661 | 263 | 237 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 400 x 400 | |
| Creative Type | Video | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Slovenia,Ukraine,Turkey,India,Madagascar,Swaziland,Cote d'lvoire,Marshall Is Rep,Norway,Northern Mariana Islands,Belgium,Nicaragua,Uganda,Seychelles,Cameroon,Grenada,Spain,Micronesia,Nepal | New Zealand,United States,Taiwan,Canada,Sweden,Denmark,United Kingdom,South Africa,Ireland,Hong Kong,Australia,Norway,Netherlands,Korea |
| Language | Japanese | English | English |
Through the above analysis, we can see that the most effective channel for FamilyAlbum - Photo Sharing in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free FamilyAlbum - Photo Sharing's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FamilyAlbum - Photo Sharing, you can click the app name below to view related reports, or you can find more info in ASOTools.