SimCity BuildIt Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SimCity BuildIt's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SimCity BuildIt.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SimCity BuildIt
App Name : SimCity BuildIt
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Electronic Arts
Publisher : Instagram,Facebook,Buraco Mano a Mano,Taps to Riches,Airport Vehicle Simulator,PhotoGrid Video Collage maker
Total creative ads during the time period : 1,026
Duration : 2,333
Popularity : 241,682
Check ASO Keywords of SimCity BuildIt
2. SimCity BuildIt’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SimCity BuildIt in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SimCity BuildIt in the recent period. As of 2021-03-15, among the SimCity BuildIt‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 94.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 5.62%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SimCity BuildIt's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.98%,
Instagram's proportion is 26.83%,
Messenger's proportion is 23.33%,
Audience Network's proportion is 22.86%,
's proportion is .
In the date of 2021-03-15, SimCity BuildIt‘s network with the most ads is Instagram and its proportion is 25.84%.
3. Top 3 Ad Creative Analysis of SimCity BuildIt
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SimCity BuildIt. We can see some advertising trends.
Top 1 Ad Creative of SimCity BuildIt
Ad Details ：
Headline ：🏗️ Build NOW for FREE!
Text ：
Top 2 Ad Creative of SimCity BuildIt
Ad Details ：
Headline ：Play SimCity Buildit for FREE
Text ：Build skyscrapers, parks, bridges, and much more! 🙌🏗️
Top 3 Ad Creative of SimCity BuildIt
Ad Details ：
Headline ：Play SimCity Buildit for FREE
Text ：Build skyscrapers, parks, bridges, and much more! 🙌🏗️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 166 | 171 | 171 |
| Popularity | 988 | 987 | 986 |
| Dimensions | 400 x 300 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Azerbaijan,Ghana,United States,Belgium,Australia,Peru,Mauritius,Oman,Canada,Nigeria,Germany,Denmark,Fiji,Curaçao,Belarus,Japan,Argentina,Poland,Vietnam | Chile,United Arab Emirates,Thailand,Egypt,Korea,Pakistan,Oman,Hong Kong,Australia,United States,Israel,France,Ukraine,Argentina,Indonesia,Qatar,Vietnam,Bahrian,Canada | Chile,United Arab Emirates,Thailand,Egypt,Korea,Pakistan,Oman,Hong Kong,Australia,United States,Israel,France,Ukraine,Argentina,Indonesia,Qatar,Vietnam,Bahrian,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SimCity BuildIt in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free SimCity BuildIt's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SimCity BuildIt, you can click the app name below to view related reports, or you can find more info in ASOTools.