Farmalife Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Farmalife's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Farmalife.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Farmalife
App Name : Farmalife
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : d1000 varejo farma
Publisher : Facebook,Instagram
Total creative ads during the time period : 235
Duration : 138
Popularity : 13,136
Check ASO Keywords of Farmalife
2. Farmalife’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Farmalife in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Farmalife in the recent period. As of 2021-03-14, among the Farmalife‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Farmalife's the proportion of networks impressions are placed like this:
Instagram's proportion is 39.49%,
Messenger's proportion is 39.49%,
Facebook's proportion is 21.03%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Farmalife‘s network with the most ads is Instagram and its proportion is 44.44%.
3. Top 3 Ad Creative Analysis of Farmalife
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Farmalife. We can see some advertising trends.
Top 1 Ad Creative of Farmalife
Ad Details ：
Headline ：Desodorante Dove
Text ：É fácil comprar, é rápido para receber. Aproveite o Carnaval de Ofertas Rosário, faça seu pedido pelo site ou pelo app e receba seus produtos onde estiver.
Top 2 Ad Creative of Farmalife
Ad Details ：
Headline ：Aproveite as melhores ofertas
Text ：É fácil comprar, é rápido para receber. Aproveite o Carnaval de Ofertas Rosário, faça seu pedido pelo site ou pelo app e receba seus produtos onde estiver.
Top 3 Ad Creative of Farmalife
Ad Details ：
Headline ：Aproveite as melhores ofertas
Text ：É fácil comprar, é rápido para receber. Aproveite o Carnaval de Ofertas Rosário, faça seu pedido pelo site ou pelo app e receba seus produtos onde estiver.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 20 | 20 | 20 |
| Popularity | 77 | 70 | 70 |
| Dimensions | 338 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 4 | 4 |
| Countries | Portugal,Angola,Brazil | Angola,Brazil,Portugal | Angola,Brazil,Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Farmalife in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Farmalife's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Farmalife, you can click the app name below to view related reports, or you can find more info in ASOTools.