Farmdrop Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Farmdrop's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Farmdrop.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Farmdrop
App Name : Farmdrop
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Farmdrop
Publisher : Instagram,Facebook,Bestie最美自拍-美妆少女潮系美颜P图相机
Total creative ads during the time period : 133
Duration : 635
Popularity : 13,600
Check ASO Keywords of Farmdrop
2. Farmdrop’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Farmdrop in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Farmdrop in the recent period. As of 2021-03-21, among the Farmdrop‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-21, Farmdrop's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-21, Farmdrop‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Farmdrop
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Farmdrop. We can see some advertising trends.
Top 1 Ad Creative of Farmdrop
Ad Details ：
Headline ：Get £10 off your first shop
Text ：🥑 Over 4000 delicious products ⭐️ Rated 'Excellent' on Trustpilot 🚚 Free delivery on all orders 🌱 Sustainably & ethically sourced
Top 2 Ad Creative of Farmdrop
Ad Details ：
Headline ：Mind-blowing groceries, delivered.
Text ：Experience Food Euphoria with 20% off your first Farmdrop shop. Use code INTROTWENTY and get 10% off your second shop, too.
Top 3 Ad Creative of Farmdrop
Ad Details ：
Headline ：Farmdrop
Text ：It all started with a farmer, an inspiring chat, and the realisation for Ben, our founder, that the world needed a new kind of supermarket. The idea was simple. An online grocery company that delivers food from the very best local farmers and food makers to people’s kitchens. A completely new way of growing, making, packing, delivering, and enjoying food, with a service that treats farmers, animals, people, and the planet, with kindness and respect. So in 2012, Ben quit his job to turn his Farmdrop dream into reality. Finally, a better way to directly connect exceptional producers and shoppers was born. We won't lie, it wasn't always easy. We’re still humbled by the support and patience of our customers and food partners. We wouldn't be there without their trust. We're now incredibly proud to be working with more than 450 producers, bringing thousands of delicious, sustainably produced groceries, to happy customers every day. Care to join the adventure? Get £10 off your first shop with code EASY10. (Min. spend £100).
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 164 | 149 | 109 |
| Popularity | 691 | 533 | 395 |
| Dimensions | 400 x 400 | 400 x 400 | 640 x 640 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 3 | 2 |
| Countries | Canada,Australia,United States,United Kingdom | Australia,Canada,United Kingdom,United States | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Farmdrop in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Farmdrop's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Farmdrop, you can click the app name below to view related reports, or you can find more info in ASOTools.