Figaro Immo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Figaro Immo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Figaro Immo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Figaro Immo
App Name : Figaro Immo
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Figaro Classifieds
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 375
Duration : 1,712
Popularity : 25,663
Check ASO Keywords of Figaro Immo
2. Figaro Immo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Figaro Immo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Figaro Immo in the recent period. As of 2021-03-06, among the Figaro Immo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-06, Figaro Immo's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 26.86%,
Audience Network's proportion is 26.39%,
Messenger's proportion is 13.43%,
's proportion is .
In the date of 2021-03-06, Figaro Immo‘s network with the most ads is Facebook and its proportion is 38.89%.
3. Top 3 Ad Creative Analysis of Figaro Immo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Figaro Immo. We can see some advertising trends.
Top 1 Ad Creative of Figaro Immo
Ad Details ：
Headline ：Comment mener à bien votre négociation immobilière ?
Text ：Alors que les prix immobiliers ne semblent pas baisser suite à la crise sanitaire, les acheteurs qui cherchent à les réduire peuvent s'appuyer sur ces astuces pour obtenir une réduction du prix de vente de l'appartement ou de la maison.
Top 2 Ad Creative of Figaro Immo
Ad Details ：
Headline ：Comment mener à bien votre négociation immobilière ?
Text ：Alors que les prix immobiliers ne semblent pas baisser suite à la crise sanitaire, les acheteurs qui cherchent à les réduire peuvent s'appuyer sur ces astuces pour obtenir une réduction du prix de vente de l'appartement ou de la maison.
Top 3 Ad Creative of Figaro Immo
Ad Details ：
Headline ：Comment mener à bien votre négociation immobilière ?
Text ：Alors que les prix immobiliers ne semblent pas baisser suite à la crise sanitaire, les acheteurs qui cherchent à les réduire peuvent s'appuyer sur ces astuces pour obtenir une réduction du prix de vente de l'appartement ou de la maison.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 49 | 49 | 49 |
| Popularity | 268 | 264 | 264 |
| Dimensions | 1000 x 667 | 1000 x 667 | 1000 x 667 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Reunion | Reunion | Reunion |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Figaro Immo in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Figaro Immo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Figaro Immo, you can click the app name below to view related reports, or you can find more info in ASOTools.