Hay Day Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Hay Day's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hay Day.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Hay Day

App Name : Hay Day

Logo：

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Supercell

Publisher : Instagram,TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer & Share,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook,Facebook

Total creative ads during the time period : 279

Duration : 2,514

Popularity : 42,963

Check ASO Keywords of Hay Day

2. Hay Day’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hay Day in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Hay Day in the recent period. As of 2021-03-15, among the Hay Day‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Hay Day's the proportion of networks impressions are placed like this:

Facebook's proportion is 29.18%,

Instagram's proportion is 23.67%,

Audience Network's proportion is 23.61%,

Messenger's proportion is 23.54%,

's proportion is .

In the date of 2021-03-15, Hay Day‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Hay Day

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hay Day. We can see some advertising trends.

Top 1 Ad Creative of Hay Day

Ad Details ：

Headline ：

Text ：Clash Royale is a real-time, head-to-head battle game set in the Clash Universe. Welcome to the Arena!

Top 2 Ad Creative of Hay Day

Ad Details ：

Headline ：Township

Text ：********************************

Top 3 Ad Creative of Hay Day

Ad Details ：

Headline ：ヘイ・デイ (Hay Day)

Text ：腐女子の呟き。宗ちゃん（剣宗）愛。Kコ（快新）読み専。他萌えCPはマイナーばっか。ミクさんまじ天使。フィギュアとかお人形とか大好きです。

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Hay Day in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free Hay Day's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Hay Day, you can click the app name below to view related reports, or you can find more info in ASOTools.

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