Hay Day Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hay Day’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hay Day.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hay Day
App Name : Hay Day
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Supercell
Publisher : TalkU Free Calls +Free Texting +International Call,USA Weather forecast,SHAREit - Transfer Share,Toolwiz Photos - Pro Editor,Vegan Recipes Free,Text Free: Free Text Plus Call,Turbo VPN- Free Proxy Server Secure VPN Service,Anygram : Make Global Friends,Treehouse Table
Total creative ads during the time period : 81
Duration : 2,321
Popularity : 23,422
2. Hay Day’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Hay Day in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hay Day in the recent period. As of 2020-09-04, among the Hay Day‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Hay Day’s the proportion of networks impressions are placed like this:
Audience Network’s proportion is 67.91%,
Facebook’s proportion is 10.7%,
Instagram’s proportion is 10.7%,
Messenger’s proportion is 10.7%,
’s proportion is .
In the date of 2020-09-04, Hay Day‘s network with the most ads is Audience Network and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Hay Day
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hay Day. We can see some advertising trends.
Top 1 Ad Creative of Hay Day
Ad Details ：
Top 2 Ad Creative of Hay Day
Ad Details ：
Headline ：ヘイ・デイ (Hay Day)
Top 3 Ad Creative of Hay Day
Ad Details ：
Text ：Clash Royale is a real-time, head-to-head battle game set in the Clash Universe. Welcome to the Arena!
Basic Info of Top 3 Ad Creative
|Dimensions||800 x 320||600 x 240||1000 x 400|
|Countries||Canada,Thailand,Australia,Philippines,Malaysia,United Kingdom,United States||Singapore,Japan,China,Malaysia||United States,Brazil,Canada,Philippines,Romania,Thailand,Australia,United Kingdom,Indonesia,India,Chad,Sweden,Malaysia|
Through the above analysis, we can see that the most effective channel for Hay Day in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Hay Day’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hay Day, you can click the app name below to view related reports.