Fiji Airways Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Fiji Airways’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fiji Airways.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Fiji Airways

App Name : Fiji Airways

Logo

Fiji Airways-SocialPeta

OS : iOS

Network : Audience Network,Instagram,Facebook

Developer : Air Pacific Limited

Publisher : Sweet Selfie Camera:Beauty cam,photoselfie editor,Korean Food Recipes - 10k Recipes,Video Maker,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Bible Study - Study The Bible By Topic,High Seas Marine Weather,AirBrush: Easy Photo Editor

Total creative ads during the time period : 262

Duration : 798

Popularity : 17,271

2. Fiji Airways’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Fiji Airways in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Fiji Airways in the recent period. As of 2020-08-31, among the Fiji Airways‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 80.0%, Carousel category’s proportion is 20.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Fiji Airways’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 35.71%,

Audience Network’s proportion is 21.43%,

Instagram’s proportion is 21.43%,

Messenger’s proportion is 21.43%,

’s proportion is .

In the date of 2020-08-31, Fiji Airways‘s network with the most ads is Facebook and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of Fiji Airways

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fiji Airways. We can see some advertising trends.

Top 1 Ad Creative of Fiji Airways

Ad Details :

Headline :Fly from China to Fiji

Text :‍♂ Your Fiji Adventure Awaits. Book now with Fiji Airways, proud partners of Hong Kong Airlines and Cathay Pacific.

Top 2 Ad Creative of Fiji Airways

Ad Details :

Headline :Fiji Airways

Text :Fiji on Sale! Fly non-stop from Auckland, Wellington or Christchurch. Hurry as sale ends 15 June 2019. *Conditions apply

Top 3 Ad Creative of Fiji Airways

Ad Details :

Headline :Fly from India to Fiji

Text :🌴 Rediscover Romance and Family time in the islands of Fiji.​ Book now with Fiji Airways.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 187 186 228
Popularity 674 588 355
Dimensions 600 x 600 480 x 480 741 x 417
Creative Type Image Image Video
Network Facebook Instagram Audience Network
Related Ads 3 3 10
Countries Morocco Canada,United Kingdom,Australia,United States Australia,Canada,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Fiji Airways in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Fiji Airways’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Fiji Airways, you can click the app name below to view related reports.