Fiji Airways Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Fiji Airways's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fiji Airways.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Fiji Airways
App Name : Fiji Airways
Logo：
OS : iOS
Network : Audience Network,Instagram,Facebook
Developer : Air Pacific Limited
Publisher : Instagram,Photo Editor & Pic Collage - Sweet Selfie Camera,Facebook,Korean Food Recipes - 10k Recipes,Video Maker,Fotor - Photo Editor&Collage,GulogGratis
Total creative ads during the time period : 335
Duration : 1,028
Popularity : 25,923
Check ASO Keywords of Fiji Airways
2. Fiji Airways’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Fiji Airways in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Fiji Airways in the recent period. As of 2021-04-18, among the Fiji Airways‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 17.39%, Carousel category's proportion is 82.61%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-18, Fiji Airways's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.49%,
Audience Network's proportion is 26.49%,
Instagram's proportion is 26.49%,
Messenger's proportion is 20.52%,
's proportion is .
In the date of 2021-04-18, Fiji Airways‘s network with the most ads is Facebook and its proportion is 26.09%.
3. Top 3 Ad Creative Analysis of Fiji Airways
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fiji Airways. We can see some advertising trends.
Top 1 Ad Creative of Fiji Airways
Ad Details ：
Headline ：Fly from China to Fiji
Text ：♂ Your Fiji Adventure Awaits. Book now with Fiji Airways, proud partners of Hong Kong Airlines and Cathay Pacific.
Top 2 Ad Creative of Fiji Airways
Ad Details ：
Headline ：Fiji Airways
Text ：Fiji on Sale! Fly non-stop from Auckland, Wellington or Christchurch. Hurry as sale ends 15 June 2019. *Conditions apply
Top 3 Ad Creative of Fiji Airways
Ad Details ：
Headline ：Suva To Savusavu
Text ：✈ Fly Daily with Fiji Link between Suva and Savusavu.
Proudly connecting you to eleven destinations across Fiji.
Book now at fijilink.com.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 187 | 186 | 81 |
| Popularity | 674 | 588 | 568 |
| Dimensions | 600 x 600 | 480 x 480 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 3 | 3 | 1 |
| Countries | Morocco | Canada,United Kingdom,Australia,United States | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Fiji Airways in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Fiji Airways's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Fiji Airways, you can click the app name below to view related reports, or you can find more info in ASOTools.