Safer Home Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Safer Home's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Safer Home.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Safer Home

App Name : Safer Home

Logo：

OS : iOS

Network : Facebook,Instagram

Developer : Inter IKEA Systems B.V.

Publisher : Instagram

Total creative ads during the time period : 8

Duration : 311

Popularity : 1,544

Check ASO Keywords of Safer Home

2. Safer Home’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Safer Home in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Safer Home in the recent period. As of 2020-08-16, among the Safer Home‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-16, Safer Home's the proportion of networks impressions are placed like this:

Instagram's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-08-16, Safer Home‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Safer Home

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Safer Home. We can see some advertising trends.

Top 1 Ad Creative of Safer Home

Ad Details ：

Headline ：Create a safer home

Text ：See our home safety tips

Top 2 Ad Creative of Safer Home

Ad Details ：

Headline ：Create a safer home

Text ：Make your home a safer place for your children. Secure your furniture to the wall.

Top 3 Ad Creative of Safer Home

Ad Details ：

Headline ：Create a safer home

Text ：Make your home a safer place for your children. Secure your furniture to the wall.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Safer Home in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Safer Home's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Safer Home, you can click the app name below to view related reports, or you can find more info in ASOTools.

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