Filio Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Filio's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Filio.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Filio
App Name : Filio
Logo：
OS : iOS
Network : Instagram,Messenger,Facebook
Developer : Filiocorp
Publisher : Instagram,Facebook
Total creative ads during the time period : 36
Duration : 157
Popularity : 7,075
Check ASO Keywords of Filio
2. Filio’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Filio in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Filio in the recent period. As of 2021-03-16, among the Filio‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Filio's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.76%,
Instagram's proportion is 25.2%,
Facebook's proportion is 24.61%,
Audience Network's proportion is 24.43%,
's proportion is .
In the date of 2021-03-16, Filio‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Filio
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Filio. We can see some advertising trends.
Top 1 Ad Creative of Filio
Ad Details ：
Headline ：Keep Field Project Photos, Videos & Notes Organized
Text ：Pest Control Specialist who manage multiple sites and projects need an easy to tag, track, present, and report important data. FILIO automatically organizes data in the cloud, for easy reference.
⭐️⭐️ ⭐️ ⭐️ ⭐️ “A valuable tool for real-time tracking of field events. It also gives us the ability to share site events in real-time with senior staff and clients.” —Senior Staff Geologist
Try FILIO now for free!
Top 2 Ad Creative of Filio
Ad Details ：
Headline ：Keep Field Project Photos, Videos & Notes Organized
Text ：While more business is excellent, managing multiple projects without a system can be a nightmare—especially for Pest Control Specialist, who need to keep track of site photos, videos, and corresponding notes.
FILIO geo-tags & auto-saves critical photos and videos to the cloud, in real-time. FILIO can also present data in interactive visual formats—for simpler analysis, easy collaboration, and better communication with clients & stakeholders.
This app is easy to navigate & doesn’t cost a thing! Try it now—free!
Top 3 Ad Creative of Filio
Ad Details ：
Headline ：Painting Contractors: Manage Multiple Projects
Text ：Painting Contractors, who are struggling to juggle multiple projects: help has arrived!
Get a 360 view of all your important projects and tasks —in an easy-to-read visual format. FILIO makes it simple to save & track site digital photos & videos. Use it to document essential data in real-time—in one mobile app.
Each photo and video is automatically geotagged and uploaded to the cloud for easy future reference. FILIO’s dashboard is intuitive, easy to manage, and presents data via a timeline and or map format— for slick-looking and interactive visuals.
Keep important projects organized, with photos/videos and related info all in one place, create reports, collaborate with other users, and more!
Impress clients & stakeholders with this helpful visual app. Try it now—free!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 156 | 156 | 156 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 26 | 24 | 29 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Filio in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Filio's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Filio, you can click the app name below to view related reports, or you can find more info in ASOTools.