Moje Makro Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Moje Makro's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Moje Makro.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Moje Makro
App Name : Moje Makro
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : AppElis.com, a.s.
Publisher : Instagram,Facebook,Results for Euromillions,Free Invoice Maker,Electrician Invoice Maker : Estimate & Invoice,2016 ClickBank Wealth Formula
Total creative ads during the time period : 133
Duration : 359
Popularity : 11,115
Check ASO Keywords of Moje Makro
2. Moje Makro’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Moje Makro in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Moje Makro in the recent period. As of 2021-03-15, among the Moje Makro‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 53.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 46.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Moje Makro's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.36%,
Facebook's proportion is 25.33%,
Audience Network's proportion is 25.33%,
Instagram's proportion is 23.98%,
's proportion is .
In the date of 2021-03-15, Moje Makro‘s network with the most ads is Facebook and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of Moje Makro
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Moje Makro. We can see some advertising trends.
Top 1 Ad Creative of Moje Makro
Ad Details ：
Headline ：MAKRO adventní kalendář plný skvělých nabídek! 🎁
Text ：MAKRO vám přináší adventní kalendář plný skvělých nabídek! Podívejte se na akční nabídky tohoto týdne.🤩
Top 2 Ad Creative of Moje Makro
Ad Details ：
Headline ：MAKRO adventní kalendář plný skvělých nabídek! 🎁
Text ：Podívejte se, jaké jsme si pro vás připravili nabídky tento týden..🤩
Top 3 Ad Creative of Moje Makro
Ad Details ：
Headline ：Nenechte si vzít nákupy v MAKRO
Text ：Zaregistrujte se, nakupujte a užívejte si všechny výhody Moje MAKRO. 🔝
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 39 | 38 |
| Popularity | 212 | 212 | 206 |
| Dimensions | 426 x 426 | 426 x 426 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Czech | Czech | Czech |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Moje Makro in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Moje Makro's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Moje Makro, you can click the app name below to view related reports, or you can find more info in ASOTools.