Film1 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Film1's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Film1.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Film1
App Name : Film1
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : SPI International B.V.
Publisher : Instagram,Facebook,Cook1Cook - 食譜新體驗，你的美食煮場！,umusio - free music with playlists,搜索播放器-云盘影音无广告版,MySQL QueryDB Client
Total creative ads during the time period : 258
Duration : 554
Popularity : 59,528
Check ASO Keywords of Film1
2. Film1’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Film1 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Film1 in the recent period. As of 2021-03-16, among the Film1‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 35.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.06%, Carousel category's proportion is 17.65%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Film1's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.78%,
Instagram's proportion is 25.6%,
Messenger's proportion is 24.37%,
Audience Network's proportion is 24.25%,
's proportion is .
In the date of 2021-03-16, Film1‘s network with the most ads is Facebook and its proportion is 35.29%.
3. Top 3 Ad Creative Analysis of Film1
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Film1. We can see some advertising trends.
Top 1 Ad Creative of Film1
Ad Details ：
Headline ：Abonneer je nu om onbeperkt films te kijken op Film1
Text ：Abonneer je nu op Film1 voor een onbeperkte filmervaring vanaf € 9,95!
Top 2 Ad Creative of Film1
Ad Details ：
Headline ：Abonneer je nu om onbeperkt films te kijken op Film1
Text ：Abonneer je nu op Film1 voor een onbeperkte filmervaring vanaf € 9,95!
Top 3 Ad Creative of Film1
Ad Details ：
Headline ：Abonneer je nu om onbeperkt films te kijken op Film1
Text ：Abonneer je nu op Film1 voor een onbeperkte filmervaring vanaf € 9,95!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 171 | 171 | 171 |
| Popularity | 991 | 991 | 990 |
| Dimensions | 1080 x 1080 | 400 x 224 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands | Netherlands | Netherlands |
| Language | Dutch | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for Film1 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Film1's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Film1, you can click the app name below to view related reports, or you can find more info in ASOTools.