Fire Emblem Heroes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Fire Emblem Heroes's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fire Emblem Heroes.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Fire Emblem Heroes
App Name : Fire Emblem Heroes
Logo：
OS : Android
Network : Facebook,Twitter,Google Ads(Admob)
Developer : Nintendo Co., Ltd.
Publisher : Instagram,Facebook,WordWhizzle Connect,Flow Free: Warps,Jewel King Blast,Cooking Game - Master Chef Kitchen Food Story,Word Fairy,2048 - Balls Merged
Total creative ads during the time period : 334
Duration : 1,502
Popularity : 80,999
Check ASO Keywords of Fire Emblem Heroes
2. Fire Emblem Heroes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Fire Emblem Heroes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Fire Emblem Heroes in the recent period. As of 2021-02-28, among the Fire Emblem Heroes‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 54.55%, Playable Ads category's proportion is 0.0%, Image category's proportion is 9.09%, Carousel category's proportion is 36.36%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Fire Emblem Heroes's the proportion of networks impressions are placed like this:
Facebook's proportion is 51.39%,
Instagram's proportion is 48.61%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-28, Fire Emblem Heroes‘s network with the most ads is Instagram and its proportion is 54.55%.
3. Top 3 Ad Creative Analysis of Fire Emblem Heroes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fire Emblem Heroes. We can see some advertising trends.
Top 1 Ad Creative of Fire Emblem Heroes
Ad Details ：
Headline ：
Text ：スマートフォンゲーム『ファイアーエムブレム ヒーローズ』の公式アカウントです。 アスク王国特務機関の伝書ふくろう、「フェー」が異界を渡り、情報を皆様にお届けいたします。 ※ご質問・お問い合わせにはお答えしておりませんのでご容赦ください。
Top 2 Ad Creative of Fire Emblem Heroes
Ad Details ：
Headline ：Fire Emblem Heroes
Text ：Welcome to the official Nintendo profile for gaming news! We’re listening, too. For ESRB ratings go to https://t.co/OgSR65P8OY
Top 3 Ad Creative of Fire Emblem Heroes
Ad Details ：
Headline ：ファイアーエムブレム ヒーローズ
Text ：スマートフォンゲーム『ファイアーエムブレム ヒーローズ』の公式アカウントです。 アスク王国特務機関の伝書ふくろう、「フェー」が異界を渡り、情報を皆様にお届けいたします。 ※ご質問・お問い合わせにはお答えしておりませんのでご容赦ください。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 296 | 326 | 242 |
| Popularity | 999 | 999 | 996 |
| Dimensions | 800 x 320 | 800 x 320 | 800 x 320 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Mexico,Spain,Brazil,Colombia,Panama,Chile,Malaysia,Canada,Cuba,United States,Australia,Paraguay,Argentina,United Kingdom,Peru,Venezuela | Japan |
| Language | Japanese | English | Japanese |
Through the above analysis, we can see that the most effective channel for Fire Emblem Heroes in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Fire Emblem Heroes's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Fire Emblem Heroes, you can click the app name below to view related reports, or you can find more info in ASOTools.